The Management of Grief” and “and of Clay Are We Created”

Comparison and Contrast of â€Å"The Management of Grief† and â€Å"And of Clay Are We Created† Introduction missing†¦Ã¢â‚¬ ¦ The main characters in â€Å"And of Clay Are We Created† and of â€Å"Management of Grief† differ in many ways. In â€Å"Management of Grief†, Shaila Bhave is the main character who is a 36 year old Indian Hindu Canadian woman that lost her husband and two sons in a plane crash to India. On the other hand, the main character in â€Å"And Clay are we created† is Rolf Clarke who is a middle age TV reporter, first to arrive at the mud slide disaster caused by volcanic activities that tries to save a girl trapped in the mud.The difference of both characters separates them from one another. While one character is a reporter at the scene trying to save life the other is dealing with the grief of her lost ones and helping a social worker with the families of the crash. â€Å"This should be paragraph 2† The tone an d point of view of â€Å"And of Clay Are We Created â€Å"and â€Å"Management of grief† differs from one another. â€Å"The Management of Grief† is narrated in the third person limited by the main character Shaila.In contrast, the other is narrated in the first person in a very unique way and is told by the main character’s lover as witness miles away, through television with unedited access. The tone of â€Å"And of Clay Are We Created† is melancholy throughout the story. It gives the sense of gloom â€Å"the sky is weeping† as murmured by Azucena as she begins to cry. Unlike in â€Å"The Management of Grief† the tone is more subtle through the voice of Shaila. The narrator has a more rational view of the events and delivers it with calmness. â€Å"This should be paragraph 1† †¦..A transitional sentence between the difference and similarity paragraph should be here. †¦Ã¢â‚¬ ¦ The characters in â€Å"And of Clay Are We C reated† and â€Å"The Management of Grief† are quite similar in repressed feelings towards the tragic events of their lives. In beginning of â€Å"And of Clay Are We Created† the narrator describes Rolf Carle to report the news with â€Å"equanimity in the face of danger and suffering† and seemed detached from his emotions. The way he tried to comfort the girl and help her through the night by singing songs and staying with her shows his demeanor and resilience in the face of the tragedy.Midway in the story when the girl starts to remind Rolf of all the women in his life, his past opens up and the repressed memories becomes fresh in his mind. The memories – burying of prisoners died from starvation in the concentration camps as he recalls â€Å"the naked bodies piled like a mountain of firewood† and how his father would beat him and his retarded sister. Likewise in â€Å"The Management of Grief†, Shaila doesn’t lose herself in t he tragedy and remains calm while she narrates the story as a reporter much like Rolf and is described by the people as â€Å"the strongest of us all† in coping with the tragedy.Then underneath it all as she says in her mind â€Å"I wish I could scream, starve, walk into Lake Ontario, jump from a bridge† shows that she is repressing her feelings of the tragedy. Towards the end of the stories, the characters reached a point of acceptance and started on the path of healing. In â€Å"And of Clay Are We Created† and â€Å"The Management of Grief† deals with the inadequacy of the government in dealing with tragedies. In the tragedy of the mud slide, millions of dollars of special television equipment, helicopters and personnel arrives at the scene but fell short of a mere water pump.The narrator calls important people from the city, senators, and commanders of the armed forces, begging for the pump, and only obtained vague promises. Likewise in the plane crash tragedy that was under investigation for a terrorist plot and how the social worker Templeton could not effectively help the families of the tragedy. Templeton who continues to endeavor to assist members of the Toronto Indian community who either refuse to accept the loss of their family members, or who have no ability to operate effectively in a Canadian culture of legal requirements, bank documents and government forms.Shaila assists her with the families but soon realizes that Templeton doesn’t understand that not all Indians are the same and they are different in religions and traditions. For instance when they visited a couple and she told Templeton â€Å"They are Sikh. They will not open up to a Hindu woman. † Templeton shows her frustration afterwards and Shaila sees that she doesn’t understand their culture and stopped helping her. Although the stories have different tragedies in different countries, the fact remains that the government was not as effec tive as they should have been in dealing with the tragedies.The two stories are of different tragedies in different places with different people. In those tragedies despite the differences the grief is the same as is their government response. To finish the title â€Å"and of clay are we created’ and to clay shall we be returned gives the sense of acceptance of death which synchronizes with the title of ‘management of grief’ in that the final stage in grief is acceptance. â€Å"generally need more quotes†

Success in Sales

Success in Sales (Willy Loman and Chris Gardner) â€Å"I don't know the key to success, but the key to failure is trying to please everybody† ~ Bill Cosby. Few needs of the person are greater than the need to be understood. To have a voice that is heard, respected and valued – to have an influence. Most of us believe that the key to influence is communication – getting your point across clearly and speaking persuasively.Initially the both characters -Willy Loman in â€Å"Death of the Salesman† and Chris Gardner in â€Å"Pursuit of Happiness† wanted to be understood and change their lives, so they can have influence on the world around them and became successful. But Willy Loman is hopelessly lost in his past. Chris Gardner lives today. He is not sure what tomorrow will bring but he knows that it`s up to him to change his future. His love for his little boy helps him survive and makes him stronger. Unlike Willy Loman Chris doesn`t predict his son`s f uture†¦but does what he can to make his son`s life brighter and happy.We can find some similarities between Willy Loman and Chris Gardner. They both work very hard to pursuit their dreams of a better life. Willy Loman drove many miles to try and sell things to maintain his family while Chris Gardner also would do anything to meet ends meet to help his family to survive. Willy Loman carried two heavy suit cases with him all the time, even though the business didn't go to well, his dedication to his family kept him going. Chris Gardner tried to do everything possible to sell his x-ray scanners so he could get the money to pay for apartment and family needs.Obviously Willy Loman loves his son Biff and wants him to have a successful life. It's quite sad that Willy favors one son over the other, but he still shows great fatherly love and care. He wants his son to succeed and become a big man, no matter what. Eventually after everything fails, Willy commits a suicide to get Biff mone y Oliver didn't give him. Chris also loves his little boy and endures many hardships to provide for him. He is trying to teach his son everything he knows, because he knows that the life might be rough for his son in future.Eventually Chris finds a new job opportunity so he can provide for his son. These both man have the same great desire to succeed in sales business. Willy Loman wasn't wrong, he had mental issues but appearance does play a big part in Salesman's life. Appearance is one of the major principles. His whole life Willy tried to please everyone, so he would be successful. But I think that eventually he became obsessed with his appearance†¦ Chris Gardner experienced minor success at the start of his carrier. But he never gave up, even in hard times; Chris took matters in his own hands and tried to sell remaining x-rays for money.Willy Loman and Chris Gardner may share some things in common, yet they are so magnificently different. They think differently, they have d ifferent values and motivations. Willy Loman`s story is a tragic story of the hopeful dream of one salesman that led to the damnation of an entire family. Willy is a man who is lost in the past and his mind is constantly tormented with the hopes and dreams he had years ago that have since fallen through. Chris Gardner lives his life today. His mind works hard to find ways to change his life for good. Chris doesn`t waste his time on talking about yesterday's achievements.Willy believes that all it takes to become successful is to be well liked. Chris Gardner does care about his appearance but prefers to practice good communication skills with everyone and knowledge of the business. Willy Loman had a dream that was not realistic; he also lied to his family. His pursuit of this dream led his entire family to live an illusion created by him – that they are better than everyone. In the end, he thought he had no choice but to kill him and try to make things better with insurance mo ney. Chris was always honest with himself and his family.For Gardner there were a lot of tense and hard moments to give up like losing an apartment and sleeping in a washroom with his son, but he kept his hard work and hopes to the very end†¦until he could say â€Å"this part of my life I call Happiness†Ã¢â‚¬ ¦ Trying to please everyone, to achieve success is not the key to sucess. You have to be yourself and judge situations in your life by your principles. People who try to be loved everyone eventually lose their principles and have no fundament to build upon. Appearance is a major factor of success in sales, you always have try to make a nice first impression.But appearance won't bring you success if you don't use intellect and be yourself. Willy Loman learned that the hard way which brought him into the grave; he tried to present himself as a successful, important and loyal man. Willy didn't know how to listen to others, and wanted the world to understand him. Chris Gardner worked very hard while staying true to himself and dedicated his son. Chris didn't present himself as someone he wasn't during interviews and tests, but he proved others that a man who can listen, and is trying to understand the world can be taught just about everything.

Negotiating with Learners

Negotiating with learners, e. g. initial assessment, agreeing goals and actions Initial assessment is the beginning of a teacher/learner relationship, allowing the teacher to identify and discover learners with difficulties and disabilities if the learner is confident to talk about them. By recording this information, plans towards teaching can be made so every learner feels included and progress in their learning experience.The information will determine the learners starting point; the learners may already have skills and knowledge that relate to the subject taken, the teacher can also identify Literacy, Language, Numeracy and ICT that may be applicable. Assessment should not be something that is done to somebody. The learner must be involved and feel part of the process. Lesley Thom (2001 p13) All learners will want to achieve and have something to aim for. Learning goals can be negotiated and agreed.If working towards a qualification the awarding body or examining board will have a program in which to follow so the teacher will know what to teach and learner knowing what they will learn, from these targets and goals can be negotiated and agreed. Within the teacher/learner relationship, working together realistic goals and targets can be agreed and their progress assessed and recorded: Overall goals are long term which is the whole program. With aims and objectives/outcomes are usually established.Specific goals are short term which determines changes in the learner’s skills, knowledge understanding and attitudes. The learning process is effective and the goals clear and match the requirements of the learner. Immediate goals break down the specific goals into manageable tasks in the order that they are achieved. Ann Gravells & Susan Simpson (2008) Agreeing targets should be SMART (Specific, measurable, achievable, realistic, and time bound) www. ifl. co. k Learners should be encouraged to take charge of their goals and learning journey, this enables l earners to become independent. When goals are set and assessed they should be recorded, all information that is recorded should be part of a plan-ILP (individual learning plan) Learning targets should be both verbal and written to ensure the learner has understood fully, learners should know their own strengths and where they can develop improvements to their skills. When setting targets, regular tutorials and review sessions and keeping the ILP up to date with learners.

Sally Hemings & Thomas Jefferson - The Scandal Essay

Sally Hemings & Thomas Jefferson - The Scandal - Essay Example Each member relies on what each knows of human nature, using common sense and the ability to reason If the assumptions seem ridiculous, throw them out, if the reasons make sense, convict. Here Jefferson will be convicted, but free from scandal. Jefferson was a man of passion and conviction, like many a good leader, and it is just these characteristics upon which he will be judged as well as the elemental conditions of the evidence available. As with any fair trial we must first presume that Thomas Jefferson is innocent before we can bring evidence against him. This presumption will lie in the testimony of his statements and those of his contemporaries. Thomas Jefferson himself never commented publicly on the issue, though some of his remarks have been interpreted as indirect denials. For example, he publicly stated his opposition to miscegenation (a word not yet coined at the time): "Their [blacks] amalgamation with the other color," he wrote, "produces a degradation to which no lover of his country, no lover of excellence in the human character, can innocently consent."1 Why would a man with these opinions ever think to "consent" to relationships outside his own race? The Jefferson Family also vehemently denies any possible impropriety on Jefferson’s part equally sighting his high moral character and his veracity. The family also states as fact that Mr. Jefferson was never geographically present at the times in which Ms. Hemings would have conceived any of her children. â€Å"Thomas Jefferson Randolph [grandson of Thomas Jefferson], holds basically that Jefferson was not at Monticello when Sally Hemings children were conceived, and that they were fathered instead by one of his nephews, either Peter or Samuel Carr.†3 However, careful studies of Jefferson Farm Book and the detailed chronology of his public life record tend to reveal otherwise (see Timeline on page ten). Also the Author of Thomas Jefferson: An Intimate History reveals

Religion Assignment Example | Topics and Well Written Essays - 250 words - 2

Religion - Assignment Example The weight is very much dependant on the experiential dimension of the religion. The experience that one has with a given religion can decide the way the religion is perceived. Even non believers have a time in their life when they have a spiritual experience. The more experiences that happen will amount to a higher belief. Humans have the tendency to believe what they see or experience. The ability to experience can fill the need one may have. A strong relationship allows the one seeking the relationship to focus their life around the experience. This can allow the weight of the rational side of religion to be equal to the experience. Being conscious allows humans to see and believe. Seeing and believing are very important parts of being able to feel while being conscious. When it comes to religion, it is important to be able to consciously know that there is something there that the individual can have a relationship with. This relationship can change one’s life and be obtained consciously and

Individual report on a given case study Essay Example | Topics and Well Written Essays - 1500 words

Individual report on a given case study - Essay Example Disneyland Paris targeted a market that focused on generating images, experiences, and products to customers that highlighted fun, service, and imagination. Its intended to offer a place where visitors could escape the concerns of the actual world through the magic of the mythical fairy tale and characters of the Disney family The Walt Disney Company has struggled to remain faithful to its commitment to producing unmatched experiences of entertainment. The company is built on a rich legacy of quality content that is creative and exceptional telling of stories since its founding in the year 1923. Disneyland was the most expensive single project of construction in Europe’s history and it remains the largest and most ambitious development of its type in the history of Europe (Sehlinger, 2010). It has a single exception of the channel that connects England and France. It took five years to be completed, costing more than 2.79 billion euros. It opened in 1992. Disneyland is a collection of adventures and shows drawn from Disney cartoons and films. However, according to Sehlinger (2010), Disneyland Paris has faced numerous challenges before its inception. One of them was seducing the government of France. A mob of protestors pelted Michael Eisner, the Disney chief executive with farm products from Brie, the day that the stock in Euro Disney was first offered on the Paris stock. Brie was one of the regions next to the future resort site. Moreover, young French communists shouted and heckled. Even citizens who were less radical expressed dismay on the Marne-la-Vallee beet farmers forced displacement. Disneyland Paris was aiming for a market that focused on generating images, experiences and products to customers that highlighted fun, service and imagination. It intended to offer a place where visitors could escape the concerns of the actual world through the magic of the mythical fairy tale and characters of the Disney family. Disneyland Paris

Poverty in the US Essay Example | Topics and Well Written Essays - 1250 words

Poverty in the US - Essay Example From the table given below it is clear that different norms were there to calculate the poverty levels of different people. People below the age of 65 and over the age of 65 have different criteria to calculate their poverty levels based on the number of children they may have. It is an accepted fact that two people with same revenue cannot be considered as rich if they have different number of family members. 2009 Poverty Thresholds, Selected Family Types    Single Individual Under 65 years   $ 11,161 65 years & older   $ 10,289    Single Parent One child   $ 14,787 Two children   $ 17,285    Two Adults No children   $ 14,366 One child   $ 17,268 Two children   $ 21,756 Three children   $ 25,603 (Poverty in the United States, 2010) A parent with fewer children may have less expenditure than a parent with more children. In other words, population increase is a factor which is affecting the poverty statistics in America. America is a country of paradise for the i mmigrants. People from all over the world are migrating to America in order to achieve better living standards. It is a fact that these people are contributing heavily to the economic growth of the country. At the same time they are increasing American population and subsequently the poverty rates may also go up. The following table provides a brief idea about the poverty rate among children of different communities in America as per the 2008 statistics Children Under 18 Living in Poverty, 2008 Category Number (in thousands) Percent All children under 18 15, 451 20.7 White only, non-Hispanic 4, 850 11.9 Black 4,480 35.4 Hispanic 5,610 33.1 Asian 531 13.3 (Poverty in the United States, 2010) From the above statistics, it is clear that the... Poverty is a universal phenomenon which can affect any country irrespective of their economic power. No country, developing, developed or underdeveloped, is free from poverty. Poverty is one of the major concerns for the sociologists and economists.United States is supposed to be one of the wealthiest countries in the world. However, the recent financial crisis has created strong concerns among the public about America’s credentials as one of the richest countries in the world. United Sates faced several accusations when globalization entered the world. Many countries, including China, perceived globalization as a strategy by capitalist countries like America to loot the resources of other countries. However, at present economic experts are unique in their opinion that America failed to exploit the globalization properly whereas China succeeded in exploiting it heavily for their economic growth. Many people are of the view that globalization also played a role in increasing th e poverty rates in America. This paper analyses the major reasons for poverty in America in general and the role of globalization in particular, and proposes some solutions to eliminate it. It is not necessary that the poverty in America is dependent only on the factors inside America alone. In a heavily globalized world, problems of one country can affect other countries also, both directly and indirectly.

School leadership. Is transformational leadership really effective in Essay

School leadership. Is transformational leadership really effective in schools - Essay Example While the former is predominantly an â€Å"instructional† style of leadership while a transformational approach tends to be more team based. In applying different models of leaders and various approaches to leadership, there has been a general consensus that school leadership differs from organizational leadership, hence a team based approach may be more suitable. School leadership essentially needs to combine leadership and management capabilities. Everard and Morris(1990) have laid out five stages of management, wherein setting goals, planning and organizing resources for the achievement of goals and implementing control and corrective procedures are important in achieving the desired objectives. In the context of transformational leadership styles, Bolman and Deal (1997) are of the view that â€Å"Poorly managed organizations with strong, charismatic leaders may soar temporarily only to crash shortly thereafter.† (Bolman and Deal,1997: xiii-xiv). In the international context, cultural implications may also need to be taken into consideration in determining what kind of leadership style would be relevant. On the basis of the above, the research question examined in this study is whether a transformational leadership style is really effective in schools?

The strange case of dr. Jekyll and mr. Hyde Essay

The strange case of dr. Jekyll and mr. Hyde - Essay Example Dr.Jekyll – the main character in the story - says â€Å"With every day, and from both sides of my intelligence, the moral and the intellectual, I thus drew steadily nearer to that truth, by whose partial discovery I have been doomed to such a dreadful shipwreck: that man is not truly one, but truly two†¦It was on the moral side, and in my own person, that I learned to recognise the thorough and primitive duality of man; I saw that, of the two natures that contended in the field of my consciousness, even if I could rightly be said to be either, it was only because I was radically both† (Stevenson, p.82) All his life Dr.Jekyll was trying to be good, to suppress the evil side of his personality. But his curiosity and his desire to try the other life, to see what pleasures it can bring, moved him to the experiment of dividing himself into two different personalities. In the body of Mr.Hyde Dr.Jekyll was able to free his desires that were not virtuous, to give in to th e life’s temptations. It was an interesting game at first, while he could still decide when to be Jekyll and when to be Hyde, but then it turned into a tragedy, when his evil self started to dominate, until it was almost impossible to become Dr.Jekyll again, and led to the death of this character. Stevenson examined the theme of human pride and human’s inability to foresee the consequences of his actions.

Four things you should do before you join the real world Essay

Four things you should do before you join the real world - Essay Example This step refers to talking to other people, listening what they have to say, and then repeating the process. Specifically, this is referring to the importance of continually investigating the types of professions other people are involve in and being inquisitive about discovering information. I performed this step by discussing career prospects with my classmates. In this way I asked where they work, where they plan on working, and if they have participated in any specific forms of internships. Through performing this step I learned a significant amount about the career goals of the people around me, as well as their strategies for pursuing these goals. Additionally I came to discover that a career fair would be held in my area of professional interest. The next step was being able to introduce myself. I recognize this did not merely entail saying hello to someone. Instead it requires me to introduce myself in a way that gives a strong impression and aids me in my quest for a job. For a period I considered what would make a good impression and then practiced these skills with classmates. Specifically I worked on maintaining eye contact and presenting a confident disposition. The next step was to network with my neighbors. While I regularly talk with my neighbors and classmates I have not always made a concerted effort to ‘network’ with them. With my increased focus on networking, however, I set about changing this. In these regards I made an effort to add all of my neighbors to my Facebook page. Additionally I started a LinkedIn page and added my neighbors. I came to recognize the importance of developing a professional presence through these networking efforts; subsequently I changed my Facebook profile and worked to find more professional pictures. The final step I participated in was to ‘make the most of informal interviews’. I got a good chance to practice this skill at the career fair for my major. During this

Shindler's List Essay Example | Topics and Well Written Essays - 1500 words

Shindler's List - Essay Example Plot summary: The film’s plot revolves around the central character, Oskar Schindler. This protagonist is entirely different from conventional heroes because he is a cunning businessman. For instance, Schindler manipulates businessmen and slaves among the Jews in Europe. Besides, he was German and a member of Nazi Party. Gradually, he came to realize the fact that he is so attached to the Jewish slaves who worked for him in his factory. Thereafter, his aim was to save his workers from the Nazis. In the end, Schindler was able to save his workers and relocated them to a new site. But Schindler was aware of the fact that his identity as the member of Nazi Party will not help him to save himself from the Red Army. Besides, his workers agree with his plan to flee. Somehow, Schindler manages to escape from the Red Army and saves his life. Yosefa Loshitzky opined that, â€Å"As the first studio film to deal directly with the enormity of the Holocaust, one made by the most commercia lly successful director in the movie history, Schindler’s List attempts to provide the popular imagination with a master narrative about the Holocaust† (2). ... First of all, the director provides ample importance to the portrayal of the Polish Jews in the German concentration camps and ghettos. According to Jonathan Rosenbaum, â€Å"Likewise, SCHILDLER’S LIST assumes a desire to identify with the class in power; it can only tell us what it has to say about Schindler by turning us into Schindler-which also means turning us into a Nazi† (104). In the film, the Jewish victims of racial discrimination in Europe are relocated to a ghetto named as Krakow Ghetto. On the other side, Plaszow concentration camp is another location, where the victims are treated without mercy. To be specific, the Jews those who are not able to work are brutally murdered. In the film, Auschwitz concentration camp is another location where the Jewish victims are forced to undergo inhuman treatment from the German authorities. Gradually, the film’s plot develops into the lives of the Jewish workers under Schindler. In the initial stages, Schindler co nsidered his workers as mere slaves. Somehow, constant contact with the workers changed Schindler’s mind and he began to consider them as his extended family. This is entirely different from the atrocities faced by the other Jews during German holocaust. Tobias Goldschmidt stated that, â€Å"Spielberg’s most important argument for the production of Schindler’s List was the lack of knowledge about the Holocaust in the American society† (6). Still, Schindler’s Jews never mistrusted their master. They were aware of the fact that Schindler will not allow them to be in the hands of Gestapo. On the other side, Schindler’s relation with the members of Nazi Party was helpful for the Jewish workers. In addition, Schindler allowed his workers to

Tata Docomo Essay Example for Free

Tata Docomo Essay EXECUTIVE SUMMARY TATA DOCOMO is Tata Teleservices Limiteds TTSL telecom service on the GSMplatform arising out of the Tata Groups strategic alliance with Japanese telecom majorNTT DOCOMO in November 2008. Tata Teleservices has received a pan-India licenseto operate GSM telecom services, under the brand TATA DOCOMO and has also beenallotted spectrum in 18 telecom Circles. TTSL and has already rolled out its services in various circles.India is the fastest growing major mobile market in the world.Building on leadingposition in the market,TTSL. Aims to capitalize on the growth potential to significantlyincrease the subscriber base and market share. The telecom sector is increasing dayby day and the competition is getting more and tougher. Initially Tataservice was providing CDMA and after tieup with DOCOMO they come up in . OBJECTIVES OF THE PROJECT The objectives of this study/project as follows: * To identify the strategies Tata Docomo is following to grab the Indian market. * To study the schemes and services provided by TataDocomo. * To study thevarious tariffs charged by TataDocomo. * To study the unique features and services offered by TataDocomo. * To perform a SWOT analysis of TATADocomo. * To know the impact of promotional activities on the purchasing behavior of the buyer. * To study the Customer satisfaction level regarding the services provided by TataDocomo. INTRODUCTION TATADOCOMO is Tata Teleservices Limiteds TTSL telecom service on the GSM platform arising out of the Tata Groups strategic alliance with Japanese telecom major NTT DOCOMO in November 2008. Tata Teleservices has received a pan-India license to operate GSM telecom services, under the brand TATADOCOMO and has also been allotted spectrum in 18 telecom Circles. TTSL and has already rolled out its services in various circles. The launch of the TATADOCOMO brand marks a significant milestone Indian telecom landscape, as it stands to redefine the very face of telecoms in India. Tokyo-based NTT DOCOMO is one of the worlds leading mobile operators-in the Japanese market, the company is clearly the preferred mobile phone service provider with a50 percent market share. NTT DOCOMO has played a major role in the evolution of mobile telecommunications through its development of cutting-edge technologies and services. Over the years, technologists at DOCOMO have defined industry benchmarks like 3G technologies, as also products and services like the i-mode TM, mobile payment and a plethora of lifestyle-enhancing applications. Today, while most of the rest of the industry is only beginning to talk of LTE technology and its possible applications, DOCOMO has already started conducting LTE trials in physical geographies, not just inside laboratories! DOCOMO is also a global leader in the VAS (Value Added Services) space, both in terms of services and handset designs, particularly integrating services at the platform stage. The Tata Group-NTT DOCOMO partnership will see offerings such as these being introduced in the Indian market under the TATADOCOMO brand. TATADOCOMO has also set up a Business and Technology Cooperation Committee, comprising of senior personnel from both companies. The committee is responsible for identification of the key areas where the two companies will work together. DOCOMO, the world’s leading mobile operator will work closely with Tata Teleservices Limited management and provide know- how on helping the company develop its GSM business. Despite being a late entrant, TataIndicom, TTSLs CDMA brand, has already established its presence and is the fastest-growing pan-India operator. Incorporated in 1996, Tata Teleservices Limited is the pioneer of the CDMA 1x technology platform in India. Today Tata Teleservices Limited, along with Tata Teleservices (Maharashtra) Ltd, serves over 37 million customers in more than 320,000 towns and villages across the country offering a wide range of telephony services including Mobile Services, Wireless Desktop Phones, Public Booth Telephony and Wire line Services. HISTORY Tata Teleservices Limited now also has a presence in the GSM space, through its joint venture with NTT DOCOMO of Japan, and offers differentiated products and services under the TATADOCOMO brand name. TATADOCOMOarises out of the Tata Group’s strategic alliance with Japanese telecom major NTT DOCOMO in November 2008. TATADOCOMO has received a pan-India license to  operate GSM telecom services and has also been allotted spectrum in 18 telecom Circles. The company has rolled out GSM services in 14 of India’s 22 telecom Circles in a quick span of under six months. The company plans to launch pan-India operations by the end of FY 2009-10.TATADOCOMO marks a significant milestone in the Indian telecom landscape, and has already redefined the very face of telecoms in India, being the first to pioneer the per- second tariff option-part of its ‘Pay for What You Use’ pricing paradigm. Tokyo-based NTT DOCOMO is one of the world’s leading mobile operators-in the Japanese market, the company is the clear market leader, used by over 50% of the country’s mobile phone users. Corporate Philosophy With the aim of creating a new world of communications culture, we NTT DOCOMO will devote all the skills, know-how and energy towards the establishment of more personal communication with our customers that contribute to their heartfelt satisfaction. A New World of Communications Culture More personal communication * Reliable access * Real time access * E-communicationOne-to-one â€Å"personal * This gives birth to a new world of communications culture * Freedom to enjoy communications anytime, anywhere with anyone * Opening of endless lifestyle horizons  To achieve this In order to create a world of more innovative and enriched communications, we will improve service quality, aggressively move forward with the development of various services. We will also research and develop a more advanced user-friendly communications interface, and at the same time we will provide these services and technologies to an ever expanding area. Customer Satisfaction: * Communications those are always ready when needed. * Capability to contact whomever, from wherever and whenever the customer desires. * Happiness that comes from heart-to-heart communications. * Bringing customers another step closer to realizing their dreams. * Responding to every customer with consideration, courtesy and thoroughness. * Providing products that give customers easy and convenient access to cutting-edge functionality. To achieve this * First and foremost, we will fulfill expectations of customers by fulfilling our response to their needs through improved service quality, building original networks, enriching functionality and expanding the service area. In addition, by providing an expanding and ever-improving selection of services at inexpensive rates, we will deliver satisfaction to a growing diversity of customers. * Making the most of the talents of each individual in our company. * Respect for the individuality and sense of values that are unique to each person. * Enable internal corporate communication to flow free from vertical and horizontal organizational barriers. * Make the most of the ideas of each individual. * Foster a corporate culture that is not restricted by conventional thinking and systems. * Create a creative office environment that supports the fulfillment of the individual. * Fostering an open corporate culture that welcomes the ideas and views of the individual. * Evaluate personnel based on their merits. * Build a company that overflows with a challenging spirit. To achieve this  By improving our system and programs for the enhancement of human resources and unifying our human resource development, we will empower each individual to exert their skills to the utmost of their capabilities and discover new potential. At the same time, we will strive to create a workplace that motivates individuals through measures such as improvement of the working environment and labor conditions and enhancement of health and welfare benefits. VISION We will leverage our strength in executing complex global scale projects to make leading edge information and communication services affordable by all individual consumers and business in India. We will offer unparalleled value  to create customer delight and enhance business productivity. We will also generate value for our capabilities beyond Indian borders while enabling millions of India’s knowledge workers to deliver their services globally. STATISTICS * Third largest telecom network in the world. * Error! Hyperlink reference not valid.Largest operator in INDIA is BSNL. * INDIA’S mobile market is the fastest growing market in the world. * World’s leading Japan based Telecom Company. * Over the years technologies of DOCOMO has defined industry bench marks like 3G technology. * It is the global leader in value added services. * TATA telecom Incorporated in 1996. * Tata Teleservices is the pioneer of the CDMA 1x technology platform in India. Deep involvement in the launch of 3G has inspired us to create an infrastructure that will allow people and all kinds of objects to communicate a wealth of information. Extended systems will link the home, the office and any number of other locations to bring greater convenience to all aspects of everyday life. For the future, it is our aim to incorporate information gathered by all five senses to achieve an array of services far beyond anything envisaged to date. * NTT DOCOMO is already making rapid progress in such areas through a wide range of innovative research, building expertise and techniques as we move forward towards exciting new business opportunities. * Innovating dreams * Our goal is to create a broad array of exciting new services. Services that will bring undreamed-of convenience to people everywhere. * In addition to Audio Barcodes and 3D Display System introduced in this website, cutting edge technologies beyond the imagination are already under development. These include a system that makes distant objects feel like an extension of the human body for ultra realistic experiences, and advanced chips that will allow items such as household appliances to communicate. Whats more, we are actively realizing 4G technology such as MIMO (Multiple-Input-Multiple-Output) multiplexing technology and a wireless access communications system, as well as contributing to the establishment  of specifications for global standardization. * Researchers at NTT DOCOMO have a clear vision of the future. A future that will unite all of the above advances and many more, to create a world where people can communicate at a higher level, regardless of time and space * Telecom industry in India is dominated by major companies like Airtel, Vodafone in GSM services. * Competition is very intense due to low differentiation. * India ended March this year with 391.76 million mobile lines and teledensity is around 36.98. * Airtel enjoys 33.9%, Idea 11.6% Vodafone 19.6 and Tata CDMA has 7.2% of market share respectively. * PRICE * It having attractive tariff plan:TATADOCOMO having 1paisa /sec it is applicable for both prepaid and postpaid. Disruptive Innovation in the Indian Telecom Industry by TataDocomo Wikipedia defines disruptive innovation as an innovation that improves a product or service in ways that the market does not expect, typically by being lower priced or designed for a different set of consumers. Indian Telecom space was â€Å"Disrupted† by TataDocomo when they came out with a ‘1 paisa per second’ tariff. We have earlier seen how Reliance India Mobile changed the mobile industry by coming up with the lowest tariff in the beginning of this decade. The call charges were around Rs 2-3 per minute and because of Reliance this was brought down to around Re 1 per minute. TataDocomo was the next one to employ disruptive innovation in the Indian mobile industry. Currently the game is not played on the price front but Value added services front, which is evident from the advertisements of Airtel (Madhavan and VidyaBalan) and Vodafone (Zoozoos) in the past. If Aircel is redefining how telecom operators approach value added services and GPRS in India, TataDocomo is doing its bit to change billing practices. The joint venture between Tata Teleservices and Japanese telecom major NTT Docomo officially began rollouts with a plan to invest $2 billion for its pan-India GSM services. Customer Satisfaction The 21 century belongs to the service sector. The customer of yesteryear was a silent person who uncomplainingly purchased the goods from the market place. There is a new customer emerging today. Customer satisfaction can be  defined as, customer satisfaction is the feeling derived by the consumer when he compares the actual performance of the product’s with the performance that he expects of it. The measurement of the customer satisfaction typically begging when a company realizes that their customer s is the people, who provide the revenues that, hopeful, will cover expenses. Most companies start by establishing a customer satisfaction baseline. Then they target year by year improvement. Understanding customer requirement and delivering superior quality goods and services to achieve composer satisfaction lead to the retention and growth of the customer. General Idea about the satisfied customer: Satisfaction is a persona’s feeling of the pleasure or disappointment. It is resulting from comparing a product’s perceived performance with his or her expectations from it. Satisfaction is more of an emotional concept. Today organization are aiming at high satisfaction rather than at customer delight because customers who are just satisfied still find it easy to switch over when a batter offers comes along. Those who are highly satisfied are much less ready to switch over. High satisfaction or delight creates an emotional bound with the brand and customer starts looking at an offering emotionally and just rationally. The aim of marketing is to meet and satisfy target customers needs and wants but knowing customer is never simple. Customer may state their needs and wants but act otherwise. They may not be in touch with their deeper motivations. They may respond to influential to change their mind at the last minute. Some of today’s most successful companies are raising expectation and delivering performances to match. These companies are aiming at TCS- Total customer Satisfaction. Increasing competition (whether for-profit or nonprofit) is forcing businesses to pay much more attention to satisfying customers. In a competitive marketplace where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy. Customer Loyalty: * These four factors will greatly affect your ability to build a loyal customer base: * Products that are highly differentiated from those of the competition. * Higher end products where price is not the primary buying factor. * Products with a high service component. * Multiple products for the same customer. * Loyal Customers and Loyal Workforces Building customer loyalty will be a lot easier if you have a loyal workforce not at all a given these days. It is especially important to retain those employees who interact with customers such as sales people, technical support, and customer-service people. Many companies give a lot of attention to retaining sales people but little to support people. The increasing trend today is to send customer service and technical support calls into queue for the next available person. This builds no personal loyalty and probably less loyalty for the firm. Before going this route, be sure this is what your customers prefer. Instant Feedback: Recently, many organizations have implemented feedback loops that allow them to capture feedback at the point of experience. For example, National Express, one of the UKs leading travel companies invites passengers to send text messages whilst riding the bus. This has been shown to be useful as it allows companies to improve their customer service before the customer defects, thus making it far more likely that the customer will return next time. Listen to your customers: Is there anything more exasperating than telling someone what you want or what your problem is and then discovering that that person hasn’t been paying attention and needs to have it explained again? From a customer’s point of view, I doubt it. Can the sales pitches and the product babble. Let the customer talk and show them that you are listening by making the appropriate responses, such as suggesting how to solve the problem. MARKETING STRATEGY TataDocomo appears to be banking heavily on its tariff plans the company is offering a 1 second pulse instead of the usual 1 minute pulse that other telecom operators are offering. This means that consumers are charged on a per second basis, instead of a per minute basis, and end up saving money on unused seconds. A nifty little application â€Å"How much can you really save† on  Docomo’s website explains how this works. Rs. 0.01/second is a marked change from the Re 1/min and Rs. 0.49/min charges that usually applies. MARKETING MIX 4P’S OF MARKETING MIX: * Product * Price * Place * Promotion. PRODUCT: TATADOCOMO having good range of services.TataDocomo provides both postpaid and prepaid services. TataDocomo having good quality network which provides clarity in voice. PRICE:It having attractive tariff plan: TATADOCOMO having 1paisa /sec it is applicable for both prepaid and postpaid. PLACE:It is having good range of channels of distribution: As Tata already exist in this field of telecommunications as TataIndicom. It has wide range of channels of distribution to sell TATADOCOMO services. PROMOTION:Advertising: TATADOCOMO following different style of advertising pattern in TV ‘and newspapers. Due to that reason it was reaching public very fast. TATADOCOMO PRICING STRATEGY TataDocomo appears to be banking heavily on its tariff plans the company offers a 1 second pulse instead of the usual 1 minute pulse that other telecom operators were offering. This means that consumers are charged on a per second basis, instead of a per minute basis, and end up saving money on unused seconds. A fifty little application â€Å"How much can you really save† on Docomo’s website explains how this works. Rs. 0.01/second is a marked change from the Re 1/min and Rs. 0.49/min charges that usually apply. Now while this plan might sound unique, it isn’t that it hasn’t been tried before back in 2004, TataIndicom had launched 1 second pulse plans, which going by their current plans, appears to have been shelved. At present, TataDocomo has launched voice portals, 24-hour music, cricket commentary and voice chat, apart from offering free Missed Call Alerts and VoiceMail. Interestingly, voice based services are also being priced with a per-second-pulse: 24 hour music and voice chat are priced at Rs. 0.02/second. Caller Tune search service ‘Genie’ is also being priced at Rs. 0.02/second. This is a marked change, again, from the per minute pricing, and can offer consumers cheaper options. Mobile pricing innovation – TataDocomo now charges per website for Mobile Browsing! This is surely a first world over – TataDocomo have gone ahead and launched an innovative mobile Internet offering which allows users unlimited usage of their favorite websites on mobile for a fixed cost. TataDocomo has been forefront in coming up with various attractive pricing schemes, especially, in the pay-per-use paradigm. They were first to introduce pay per second billing on calls, which now is followed by every mobile service provider. They followed it with pay-per-minute and pay-per-call pricing plans as well which has made them one of the fastest growing Mobile companies in India. The new pay-per-website offering however, takes it to a complete different level and unheard of pricing strategy. This is a very thoughtful strategy and something which has potential to growth rapidly. TataDocomo pricing strategy. Pay per site offer two combination: * Those only interested in single websites need to pay Rs 10 per site * Those with multiple site browsing needs can opt for a combo pack at just Rs 25 per month. Customers have a bundle of options within various categories of social networking sites (Facebook, Twitter, and Linked In, Orkut), mail options (Gmail, Yahoo, Rediff) and chat messengers (GTalk, Yahoo! Messenger, Nimbuzz). Having said this, there is also a caveat – If you thought it was valid for unlimited use†¦it is not. TataDocomo pay per site plan categorizes each service under 2 different genres – Social Networking Site and Emailing Instant Messaging. Each site under this genre is priced at Rs. 10/- bundled with 200 MB free data usage valid for 30 days, post which customers will be charged at 1p/kb. There are also 2 Combo options SNS Combo Pack and Emailing Combo Pack and each Combo Pack is priced at Rs. 25/- bundled with 500 MB free data usage post which the customers will be charged 1p/kb. We have b een quite impressed the way TataDocomo have gone about their innovative pricing models as well as marketing strategies. â€Å"Per Character† SMS Pricing On 8th September 2009, the GSM branch of the Indian carrier Tata introduced a novel pricing strategy for text messaging. Under the brand â€Å"Diet-SMSâ€Å", Tata-DOCOMO bills its customers â€Å"by-the-character†, rather than on a per message basis. It is a very attractive marketing scheme, since many wireless subscribers, almost by habit, tend to pepper their text messages with abbreviations and acronyms. Under the new plan, Tata-Docomo charges â€Å"one paisa per character†. For example, a text which reads â€Å"tnx† (for â€Å"thank-you†) is charged at 3paise instead of the normal sms charge. The Impact TataDocomo has gathered significant market share, owing to its pricing strategies. Existing mobile operators are matching the price and the clear winners are the subscribers since all the competition is sending the prices downhill. ADVERTISING MEDIA CHANNELS India TataDocomo, the youngest among telecom players in India to offer GSM, is Presently banking on its services to garner visibility and a share in the telecom pie. The launch of TataDocomo also announced the intention of the brand to associate with the thought do. TataDocomo, for the first time in the country, offered pay-per-second billing; though other telecom providers have followed suit since. The company has carried out a few adverts that highlight the brands unique features and some other topical advertising during Ganesh Chaturthi and Diwali. The latest from the GSM provider is the Friendship Express TVC. The ad opens inside train, where everyone is doing their own thing. A couple of the travelers dont like the solemn mood and start humming the Docomo tune. Slowly and steadily, others pitch in and soon most of the train is singing along.   The ad ends with the super, Why walk alone when we can dance together.Cutting through the clutter that the Indian telecom landscape fin ds itself in with customers forced to jostle with confusing and complicated products, services and tariff plans Tata DOCOMO is ‘Doing the New’ again, with the launch of its new brand campaign,  aptly titled ‘Keep It Simple’. Tata DOCOMO’s unique Keep It Simple Campaign is in a form of a stand-up comedy show with many episodes, which will be aired during the course of this IPL season. It focuses largely on how Tata DOCOMO simplifies the telecom experience, and hence the consumer’s life, by providing differentiated products and services. Each individual advertisement starts by illustrating a complexity in the category, and presents the Tata DOCOMO product and/or service as a means of simplifying things. This campaign is simple, captures the various moods of Ranbirdepicting those of Tata DOCOMO Advertisement strategy TataDOCOMO ropes in RanbirKapoor as brand ambassador NEW DELHI: TataDocomo, the GSM brand of Tata Teleservices (TTSL), today appointed Bollywood star RanbirKapoor as its brand ambassador. The company has inked a two-year contract with Kapoor and will roll out various televisions, print and outdoor campaigns with the actor, starting with the upcoming Indian Premier League (IPL) tournament. We think TataDocomo is an inspirational brand and so is the charm and personality of RanbirKapoor, so it is a great match. We will leverage him in various campaigns to build the brand further, TTSL Head Corporate Marketing Gurinder Singh Sandhu told PTI. TataDOCOMO will undertake various marketing initiatives with RanbirKapoor, including television commercials, print campaigns, outdoors and retail front displays, he added. The company will introduce its new campaign during the IPL tournament, which kicks off on April According to media analysts, TataDocomo is expected to spend in excess of Rs 50 crore for the 360-degree campaign during the IPL season. Other telecom operators like BhartiAirtel, Idea Cellular and Reliance Communications have also appointed Bollywood stars as their brand ambassadors. While Airtel has worked with Shahrukh Khan, Saif Ali Khan and KareenaKapoor, Idea Cellular has AbhishekBachchan as its ambassador. Reliance Communications has worked with HrithikRoshan. Vodafone, on the other hand, has found success with its Zoozoos, the egg shaped cartoon characters featured in its ad campaign. Market Competitors of TataDocomo: * Airtel * Reliance Communication * BSNL * Idea * Aircel * Vodafone * SERVICES NETWORK AVAILABLE * Currently, TataDocomo mobile services available in these following circles: * Bihar Jharkhand * Tamil Nadu * Orissa * Andhra Pradesh * Karnataka * Kerala * Kolkata * Maharashtra Goa * Madhya Pradesh * Chhattisgarh * Haryana * Chennai * Eastern Uttar Pradesh * Western Uttar Pradesh * Punjab * Rajasthan ,Recently LaunchedAandRest of West Bengal, Recently Launched. PLANS Tata DOCOMO Daily Plans. When every day is different, why have a fixed plan? A brand new day calls for a brand new plan. Choose from Daily plans on local, STD, Night calling, GPRS Music and make your own Daily Plan. Benefits: * Anytime purchase * Minimal cost * Ease of process How to subscribe: Dial *141# and choose from Daily plans on local, STD, Night calling, GPRS Music. Product options:- Daily Rental Packs (Rs.2) * All local at 1p/2sec * STD at 3p/4sec * Local Night On-net at 1p/10sec * Local On-net at 1p/6sec * USA/Canada UK(F) at 3p/sec * Gulf at 11p/sec * All local National SMS at 1p | Weekly Rental Packs (Rs.10) * All local at 1p/2sec * STD at 3p/4sec * Local Night On-net at 1p/10sec * Local On-net at 1p/6sec * USA/Canada UK(F) at 3p/sec * Gulf at 11p/sec * All local National SMS at 1p | Talk More * 30 local minutes @ Rs.5 onTata DOCOMO Network. * 30 local minutes @ Rs.12 across Networks. * 30 local/National minutes @ Rs.14 * 10 Local/National minutes @ Rs.5 | Night Talk * Now converse through the night. 60 Free Local Night minutes onTata DOCOMO Network. * 30 Free local On-net minutes @ Rs.3 * 20 Free local minutes @ Rs.5 | | a. GPRS10MB Free Browsing @ Rs.5 only.| World Calling * 10 minutes to USA/Canada @ Rs.20 * 5 minutes to USA/Canada @ Rs.10| a. Entertainment15 minutes FREE music @ Rs.5| a. CricketCricket Alerts @ Rs.5/day| Terms and Conditions: * Daily implies active till 12 midnight on the same day of pack activation. Ex: A subscriber activated the pack on 25th Feb10 then the pack with daily validity will expire at midnight of 25th Feburary10#. * In case on night packs the expiry of the pack will be 7 am of the next day of activation of the pack. Ex: A subscriber activated the night pack on 25th Feb10 then the pack with daily validity will expire at 7 am of 26th Feburary10#. * The pack will get activated maximum within 2 hrs of request receipt on the system. You will get an automated confirmation SMS once the same is configured on our systems. * You can activate multiple packs in a day. Competitor Analysis The competition has intensified the past few months with new players and schemes coming in. There has never been a better time for the customer to get a mobile phone connection There are at least six if not more operators to choose from in ever circle. In June 09, TATA DOCOMO broke the old system of tariff by introducing per second billing system. As soon as they did this, the other followed suit with price cuts everywhere. Suddenly the idea of calls being free was not so outrageous. The prices were reduced to such an extent that the viability of the business was in questions. The competitive environment of TATA DOCOMO can be looked at from the following perspectives Airtel v/s TataDocomo * The equal competitors are coming up with their new tariffs, plans, special packs and their varying services to prove themselves to be much competitive and trying to anchor them firmly in this mobile sector. * Currently the TataDocomo came up with its services with an all new tariff scheme of pay per second which has brought out a massive revolution in the market. * On 30th Oct the leading mobile service provider BhartiAirtel launched their much awaited â€Å"Pay per Second† tariff all throughout India. The tariff comparison with Airtel and TATADocomo is as follows, * Airtel with its inception on 2001 renders number of customers but their tariff, call rates to different network makes confusion and remains unstable. But Docomo’s 1p/sec throughout India makes consumers to keep track of their account and controls expenses. Airtel has kept different SMS charges even in their Pay Per Second plan with local sms being charged at Re.1 and National sms at Rs.1.50, whereas Docomo introduced SMS charges based on the number of characters. No recharges are needed to opt for per second calling after one year. * Package activation of Airtel ranges from Rs.64 to Rs.99 and varies from circle to circle. Docomo’s does not charge anything extra for activating the per second pack since the tariff plan by default is on per second basis. * The Airtel tariff calculation is hard ranging from 1p/sec to 1.2p/sec , but 20% higher to other operators whereas A2A calls are kept at 1p/sec and that to other operators are charged at 1.2p/sec. But TataDocomo is offering a limited period offer of STD calls at 1p/sec. But Airtel is older than Docomo so it has compact network links than Docomo , so this is the place where Docomo has to establish itself. Meanwhile it is found that Docomo with both GSM and CDMA network added over ‘4 million’ subscribers in September, beating market leader BhartiAirtel yet again. Airtel had 2.5 million new users in September. SWOT ANALYSIS * STRENGTH * WEAKNESS * OPPORTUNITIES * THREATS STRENGTHS: * First to introduce seconds’ tariff plan (seconds pulse) * Good brand image of Tata services * Having large variety of plans * Plans are affordable by any common person. WEAKNESS: * Signal strength. * Postpaid connections are not available as of now. * Customer services are not satisfactory. * Concentrating only on rural areas. OPPORTUNITIES: * Have a great opportunity to expand its services. * To introduce any new plans for internet users. * Introduce 3G compatible services. * To introduce new combined plans like, SMS, Internet, Calling integrated offers. THREATS: * If signal strength is not increased it may lead to change in the network service by the customers. * Tata has to clarify whether this 1ps/sec will continue till its lifecycle. * Heavy competition from all other network providers. INTERNAL ENVIRONMENTAL ANALYSIS OF TATA DOCOMO Brand Image of Tata and Docomo This is another important factor which proves as a major strong point for Tata Docomo. Tata DOCOMO is Tata Teleservices Limiteds (TTSL) telecom service on the GSM platform-arising out of the Tata Groups strategic alliance with Japanese telecom major NTT DOCOMO in November 2008. Both of these are Big brand names in their respective countries; viz. Tata in India and NTT Docomo in Japan. Tokyo-based NTT DOCOMO is one of the worlds leading mobile operators-in the Japanese market, the company is clearly the preferred mobile phone service provider in Japan with a 50 per cent market share. Variety of plans on offer Tata Docomo focuses not only on the price but also makes sure that the variety of services offered is not compromised. There are a number of tariff plans for post pay customers as well as for prepay customers. WEAKNESSES OF TATA DOCOMO One major weakness of this organization would be the lack of adequate infrastructure to service the subscribers that it may initially achieve owing to the low prices. The key issue would be network coverage, where the customers would prefer that a call go through, or not be disconnected, than save Rs. 0.5-Re.1 on a call. At the same time, since operators have so far been focused on the â€Å"land-grab† MORALE OF EMPLOYEES IN AN ORGANISATION Good Morale Morale is a way of describing how people feel about their jobs, employers and companies, and those feelings are tied to the behaviors and attitudes that employees exhibit in the workplace. When employees have good morale, they feel committed to their employers, loyal to their jobs and motivated to be productive. They work harder, produce more, meet deadlines and give it their all. Low Morale According to BNET, a website that offers business management advice, low morale takes a toll on employee performance and productivity. Employees become less motivated to work, less committed to their employers, exhibit an attitude of indifference and are absent more often. Companies pay the consequences of low morale, as less work gets done and time and money are wasted. Such characteristics may not always indicate low morale. Be sure  that you dont misdiagnose employees as having low morale when they may just be having a bad day. Low morale is indicated by a pattern of these behaviors and attitudes over time. MANAGEMENT SYSTEM OF TATA DOCOMO The goal of the Management System and OrganisationOptimisation is to introduce a new organisation and management system at the level of a selected company or a group of companies (holding), as the case may be. The solutions standard subject matter is the conceptual preparation of the clients new organization and the implementation thereof, which is broken down into detailed organisational and functional patterns including job structure and category. Other steps include a preparation of the companys (holding) management rules, setting the basic functions, competencies, powers and responsibilities for individual management levels of a company (holding), and the preparation of a companys (holding) basic internal policies. ORGANISATIONAL CULTURE OF TATA DOCOMO In TATA DOCOMO the organizational culture is the workplace environment formulated from the interaction of the employees in the workplace. Organizational culture is defined by all of the life experiences, strengths, weaknesses, education, upbringing, and so forth of the employees. While executive leaders play a large role in defining organizational culture by their actions and leadership, all employees contribute to the organizational culture. EXTERNAL ENVIRONMENTAL ANALYSIS- Political- †¢ Not favourable in terms of Recent spectrum allocation {2G-scam}. †¢ Political lobbying is prevalent and many companies are taking advantage of it.It has become ubiquotious and creates lots of hassels for the firms. †¢ Due to 2G Scamtherre will be tighter control and auditing system. †¢ Also UPA will bring some new changes as the social pressure is so high{Anna hazaremovemenet}.Some new guidelines are coming up. †¢ TATA may get truly  benefitted by their inherent policy of no form of corruption.TATADocomo should be ready for a patient game so that this political uncertainity gets settled. ECONOMICAL- †¢ Teledensity has improved from under 4% in March 2001 to 53% by the end of March 2010.Cellular telephony has emerged as the fastest moving business segment. †¢ Due to high growth rate,hgherteledensity and sustainable domestic demand cellular telephony will surely reamain in the pink of health in India. †¢ Unexplored rural market.Usage may be low but volume can be high. †¢ Due to immense competition and lowest call rates in the world there are wafer thin margins as well. SOCIAL †¢ Youth population is increasing,adoption to new technologies has become daily routine,more litracy rate and more purchasing power of Domestic consumers makes this industry more than attractive. †¢ Youth will control the economy within next 10 years and companies need to meet their ever changing and newest deamands. †¢ Plans and tariffs need to be updated according to current demand and social habbits. †¢ Devolopment of new apps and cool value added services are in demand. TECHNOLOGY- †¢ Tata Docomo is enjoying the distinct advantage of the backing up of NTT Docomo which proven innovative technology.It is first in Inidia to roll out 3G services in India resulted a growth of 30%-40% in VAS and also planning to bring in 3G enabled mobile phones at an affordable price. †¢ It should try to capitalize the capabilities of Wimaxtechnologies,a high speed data connection,which is supposed to have 12 million subscribers by 2012. †¢ As 3G technologies has made in roads in India there is a growing emphasis on speed and coverage. ENVIRONMENTAL- †¢ People have growing concern about the kind of damage cellular wave do to the brain and other parts of the body. †¢ TATA Docomo should be the first to acknowledge the concern of the people by innovating ways that that can make the waves less harmfull. LEGAL- †¢ Recently due to alligations and speculations surrounding the 2G Spectrum sale many service providers are in legal doldrums and have to face wrath of CBI and judiciary. †¢ Whereas TATA Docomo has benefitted from his fare policies,it should par its back for this and march on with the progress it has seen with full vigour, Recommendations * The availability of recharge voucher should be made available when required by the customers. As this give the good impression about the company. * The network coverage is another asset for the company’s image, which needs to be preserved in future. * The overall image of the customer care services was found to be good but with some loopholes related to delays in problem solving. * The company should be more prompt in handling the queries and problem of the customer, which is vary essential for the prepaid card so as to retain the customers with the company in future. * The customer care executives should be more efficient in handling the customer and also more friendly and polite their conversation, while dealing with the customer. * After sales service is required to be maintained properly, which is not up to the mark * Call rates is affordable so it should be maintained at this level. * Many people are using mobile, but majority of them are not aware of the technology they are using. Manytines it happens that a person doesn’t know which technology satisfied his need. Hence awareness should be created among them regarding advantages and differences in the technology. * Supplementary facilities like call wait, call forward, call hold, call divert, call conference should be made more effective to attract customers. CONCLUSION After analysis and interpretation of the data it can be concluded that TataDocomo is providing a broad range of various schemes ranging from international calling to hello tunes. This is the critical factor to attract  various customers. Wide range of schemes is also leading to increase in number of customers with rapid pace for TaTA Tariff charges introduced by the TataDocomo are found to be cheaper than other services. TataDocomo has emerged as a giant killer due to their tariff plans and heading towards the position of dominator. TataDocomo is providing some unique features and services like pay per second, SMS per character, pay per site plans that are making them being different from their competitors. Awareness of the TataDocomo is spreading widely among people due to their promotional activities. Buyers are now insisting for cheaper plans or threatening to opt out. Majority of the customers are satisfied with the services of the Tata Docomo and they are not ready to switch on to other service providers.

The samoa-tonga tsunami

The samoa-tonga tsunami Abstract   Ã‚  Ã‚  Ã‚  Ã‚  On the 29th September 2009 a magnitude 8.0 earthquake occurring on the outer rise of the Tonga Trench generated a large tsunami. The tsunami struck Samoa, American Samoa and Tonga with devastating consequences. Waves which reached up to 7.4m struck the coastlines of the islands just one minute after the initial underestimated tsunami alert. The tsunami killed at least 182 people. It had a large impact on the populations of all the islands and also had a sizeable impact upon the environment especially coral reefs. Cases of dengue fever and leptospirosis disease have increased and there is expected to be a long term impact upon the regions economy. Introduction   Ã‚  Ã‚  Ã‚  Ã‚  On the 29th of September 2009 a large earthquake of magnitude 8.0 occurred in the vicinity of the northern end of the Tonga Trench. This earthquake triggered a tsunami which had a large scale impact on the islands of Samoa, American Samoa and also in Tonga. It caused many fatalities and devastated many areas. The natural disaster although only directly affecting a small region does have a global significance. How the possibility of such a hazard was treated beforehand and how people responded during and after it occurred can be used as a model to show the impacts of future similar hazards not only in this region, but in others across the earth. This report examines the cause, consequences and impact of the earthquake generated tsunami. It also assesses the human response and whether the scale of the tsunami impact could have been less. Cause of the Tsunami   Ã‚  Ã‚  Ã‚  Ã‚  The tsunami was generated by a magnitude 8.0 earthquake that struck at 17:48:10 UTC at a depth of 18km (United States Geological Survey (USGS) 2009a). It occurred towards the northern of the Tonga Trench, 190 km south of Apia Samoa. Figure 1 shows its location. The Tonga Trench marks the boundary between the Pacific and Australia plates. This is a convergent plate boundary where the oceanic Pacific plate subducts westward below the continental Australia plate at the Tonga Trench. The rate of this subduction is the fastest to be recorded worldwide with a maximum of 240mm per year at the northern end (Cousteau 2006). This makes this region one of the most seismically active in the world. Close to where the earthquake occurred the velocity has been measured to be 86mm per year (USGS 2009a) however in current worldwide plate tectonic movement this rate is still very fast. The actual earthquake occurred on a thin ridge called the outer rise to the east of the Tonga Tre nch (Annunziato et al 2009). Earthquakes occur in these regions, on the ocean side of a subduction zone, as normal faults are ruptured when the oceanic plate is forced to flex as it bends under the continental plate. Thus it can be deduced that the earthquake was a normal fault rupture on the outer rise of the Tonga Trench. The earthquake was felt across the islands in the region and was reported to have shaken the ground for up to 3 minutes (Adetunji and Gabbat 2009). In Iliili and Tafuna, American Samoa, the intensity was measured as reaching IV. According to the USGS modified Mercalli Intensity Scale (2009b) this would mean it would have been felt by most with the disturbance of objects such as â€Å"windows and doors†, â€Å"standing vehicles being noticeably rocked† and a â€Å"sensation like [a] heavy truck striking a building†. A higher intensity was felt in Apia, Samoa of V but it was felt strongest in Faleniu, American Samoa with an intensity of VII (USGS 2009a). This could have resulted in â€Å"considerable damage in poorly built or badly designed buildings† however there are no reports that any damage was caused by the earthquake before the tsunami hit. The Tsunami Tsunamis are generated by a sudden vertical displacement of ocean water. In this instance an earthquake rupture in the sea floor caused water to be pushed upwards. This water collapses producing a tsunami. Through deep water the tsunami moves rapidly with speeds up to 500 km/h but heights of the waves are usually less than 1m. As it nears shore the tsunami slows because of decreasing water depth but is compressed upwards thus growing in height. These waves are then capable of pushing far inshore (Keller and Blodgett 2008). The Pacific Tsunami Warning Centre first sent out an alert 16 minutes after the earthquake. It had, however, an underestimation of the earthquake magnitude 7.1 and so it was only a green alert. It was not until 20 minutes after the earthquake that the alert was scaled up to orange (Annunziato et al 2009). Both these alerts however would have come too late to help those in the regions first in the tsunamis path. Reports that water began to retreat from coastal areas beyond the coral reefs (Mercer 2009) shows the tsunami was approaching Samoa soon after the Earthquake. This report also suggests the tsunami first struck Samoa shortly after 7:00 am local time or 18:00 UTC. The exact time for the first tsunami waves to hit Samoa is thought to be around 17 minutes after the earthquake (Annunziato et al 2009) or 18:05 UTC. Different sources provide various data for the heights of the tsunami waves. The USGS (2009a) report, lists recorded wave heights as being 314cm in Pago Pago, American Samoa and 140cm in Apia, Samoa. It also details the distance the tsunami travelled with it reaching Wellington, New Zealand where it was 11cm in height. The BBC reported waves of 5m in height (Mercer 2009) whilst the New Zealand Herald informed its readers that the island of Niuatoputapu, Tonga, experienced wave heights of 6m (Tahana 2009). With many of the sensors for measuring tidal height in the region not functioning, Annunziato et al (2009) carried out many calculations so as to try and determine actual wave height. Their results revealed tsunami heights of above 6m in some areas including 7.4m in Alaufu, American Samoa. There are also different reports on the extent to which the tsunami travelled inland causing damage. The Guardian reported the damage extending 100m inshore in Samoa (Adetunji and Gabbatt 2009) wh ere as in eastern Samoa the tsunami caused damage up to 330m inshore (NASA Earth Observatory 2009). In American Samoa there are reports of water surging 1km inland (TVNZ 2009). By utilising all of this data it is evident that this was a large tsunami the impact of which was devastating. The Tsunami Impact and Consequences   Ã‚  Ã‚  Ã‚  Ã‚  The tsunami had a large impact upon the islands of Samoa and American Samoa and also proved to be destructive to the island of Niuatoputapu, Tonga. There were at least 149 killed in Samoa, 24 in American Samoa and 9 in Niuatoputapu (USGS 2009). In total it was reported to have affected around 32000 people and left close to 3000 homeless (Atayman 2009). Devastation was widespread with the destruction of tens of villages. Lalomanu, a village come holiday resort in south-eastern Samoa, was flattened by the tsunami (Mclean 2009). It was made up around 100 homes and resort huts, the majority of which were destroyed. The village of Poutasi in south-western Upolu, Samoa was another that suffered large scale destruction (TVNZ 2009). Radio New Zealand (2009) reported that along the south coast of Upolu the majority of resorts and hotels were destroyed. American Samoas main village of Pago Pago was â€Å"completely devastated† with only the foundations of buildings b eing left and a large degree of flooding. On a greater scale all of western American Samoa was left with no power. Lieutenant Governor Faoa Sunia of American Samoa reportedly said that water was limited in some areas due to damage to the water system (Samoa news staff 2009). In Niuatoputapu, home to just over 1000 people, 90% of homes had been ruined and the hospital was also badly damaged (Tahana 2009).   Ã‚  Ã‚  Ã‚  Ã‚  The long term consequences of the tsunami will be substantial. Not only will infrastructure have to be redeveloped but other factors are going to be problematic. The loss of homes means people have been forced to live outdoors. This has resulted in people becoming more at risk of dengue fever. The fever is spread by mosquitoes and so a lack of shelter means people are more likely to get bitten. American Samoas only hospital has confirmed that there has been an increase in patients suffering from dengue fever with 62 confirmed cases in October and the first two deaths from the disease in 2009 (Anon 2009). The risk of polluted water being drunk is also greatly enhanced by the poor living conditions. Leptospirosis, a disease spread by the contamination of water by the urine of rats and other species has also seen a rise in confirmed cases in American Samoa, according to the same report. The economic impact is going to be significant in the longer term. People from the rural areas of Samoa are dependent on agriculture, fisheries and eco-tourism (FAO 2009). Areas of vegetable cultivation were devastated and the tsunami swept away fishing boats and fishing gear. The destruction of holiday resorts around the coasts of the islands and that their owners are fearful of returning means many tourists are likely to look elsewhere (Coopes 2009). The environmental impacts of the tsunami were also extensive. The Samoa Tsunami Rapid Environmental Impact Assessment Report (Ifopo et al 2009) lists much of the damage caused and what damage was expected. It includes septic tank pollution, solid waste pollution and salinisation pollution which occurred in many areas. Salinisation pollution is going to be a significant impact to the agricultural industry as crops may fail to grow in soil with a high salt concentration. It also details that there was foreshore and beach erosion, damage to wetland areas and in particular mangroves. Damage to ecosystems extended beyond the coast with marine protected areas and no take zones heavily impacted. Coral reefs were also devastated. The Associated Press (2009) reported that some coral reefs had been â€Å"obliterated† whilst others may not be able to recover. Response to the Earthquake and Tsunami   Ã‚  Ã‚  Ã‚  Ã‚  The first tsunami alert was issued 16 minutes after the earthquake. This does appear to be relatively fast considering the data for the earthquake had to be received and analysed. However the first alert was green the lowest alert level due to the earthquake magnitude being underestimated. It wasnt until 20 minutes after the earthquake when the alert was upgraded to orange by which point the tsunami had already struck the Samoa islands. Many people didnt realise the earthquake could have generated a tsunami and thus few moved to higher ground (Driscoll 2009). It is therefore apparent that a faster and more accurate response to the earthquake was required so as to have saved at least some of the lives that were lost. As this could save lives in the future further investigations into methods on how to analyse earthquakes more quickly are worthwhile.   Ã‚  Ã‚  Ã‚  Ã‚  Aid response for the victims of the tsunami was issued within 2 days. The US, New Zealand and Australia provided the initial help with them all sending in planes to provide aid and assess the overall damage, the US also sent in a ship from their naval fleet to assist (Atayman 2009; Australian Government Department of Defence 2009). The American Samoa Power Authority (ASPA) delivered water to those who were affected by water shortages (Samoa news staff 2009) and the Red Cross set up camps for those who had been left homeless (Mercer 2009). The New Zealand Air Force provided medical supplies, medical teams and temporary morgue facilities to assist the hospital in Apia, Samoa (Young 2009). By October 8th all of Samoa was reconnected to the electricity grid and the main water pipes had been fixed as detailed in the 7th United Nations Office for the Coordination of Human Affairs (OCHA) situation report (2009b). The report informed that roads had been cleared in Samoa a nd Tonga and airports were functional. Financial aid was provided by governments and other organisations worldwide. Using information from OCHA situation reports 6 through to 9 and also 11 (2009a; 2009b; 2009c; 2009d; 2009e;) some of the funding provided can be listed as coming from; the European Union (over $2 million), the Japan International Cooperation Agency ($220 thousand), Australia ($874 thousand for Niuatoputapu), New Zealand (over $1.1 million), the European Commission ($150 thousand for Samoa) and the Asian Development Bank ($1 million). It is evident that the response to the tsunami was fast, well funded and efficient. Education   Ã‚  Ã‚  Ã‚  Ã‚  When researching the initial response to the earthquake it was found that local people had previously been uninterested in the dangers of a tsunami (Driscoll 2009). This is likely to have been due to there being no living memory of the last significant tsunami which occurred in 1917 (Mataafa 2009). If they had knowledge of the consequences of a large earthquake occurring in the ocean they may have responded more quickly by moving to higher ground. In this case in order to have saved lives it would have been essential for the local people of Samoa, American Samoa and Tonga to react quickly as the tsunami alert came too late. By educating people on the affects of earthquakes and how they can generate earthquakes it may be possible to save lives in the future. Conclusion   Ã‚  Ã‚  Ã‚  Ã‚  The 29th September Samoa Tonga tsunami devastated the islands and many of the people living on them. It was caused by a magnitude 8.0 earthquake which occurred on the outer ridge of the Tonga Trench. The Tsunami killed at least 182 people and affected thousands more. Much of the islands infrastructures were destroyed and the tsunami also had a significant environmental impact especially upon coral reefs. Long term consequences have already been seen with an increase in cases of dengue fever and leptospirosis disease. Economically the impacts are also going to be long lasting. The destruction of livelihoods whether it is through fishing, agriculture or tourism will be widespread. It was found that the initial tsunami alert issued was the lowest level and wasnt upgraded until after the first tsunami waves hit. The response in the days following the tsunami however was quick effective and well funded. By educating people especially in areas where the risk of tsunami is high it is probable that lives will be saved in the future. References Adetunji, J. and Gabbatt, A. (2009) Samoa tsunami: 100 feared dead on Pacific islands. Guardian, [internet] 30 September. Available at http://www.guardian.co.uk/world/2009/sep/30/samoa-tsunami-pacific-earthquake [Accessed 5 November 2009]. Annunziato, A., Franchello, G., Ulutas, E. and De Groeve, T. (2009) 29 September 2009 Samoa Tsunami, (pp 70 of 2009). Luxembourg, Office for Official Publications of the European Communities. Anon (2009) Dengue Fever in American Samoa rises after Tsunami. New Zealand Herald. [internet] 9 November. Available at http://www.nzherald.co.nz/samoa-tsunami/news/article.cfm?c_id=1502844objectid=10608167 [Accessed 12 November 2009). Associated Press (2009) Tsunami in Samoa takes toll on coral. New Zealand Herald. [internet] 2 November. Available at http://www.nzherald.co.nz/marine/news/article.cfm?c_id=61objectid=10606655 [Accessed 12 November 2009]. Atayman, B. (2009) Tsunami deaths likely to rise in Pacific islands: Villages and vacation resorts destroyed. The Windsor Star. [internet] 30 September. Available at http://www.windsorstar.com/news/Over+killed+tsunamis+smash+Pacific+islands/2049879/story.html [Accessed 6 November 2009]. Australian Government Department of Defence (2009) ADF support to Samoa update. Defence Media Release. [internet] 1 October. Available at http://www.defence.gov.au/media/DepartmentalTpl.cfm?CurrentId=9535 [Accessed 12 November 2009]. Coopes, A. (2009) Tsunami-hit Samoa braces for tourism slump. news.com.au, [internet] 7 October. Available at http://www.news.com.au/story/0,27574,26178055-23109,00.html [Accessed 12 November 2009). Cousteau, F. (2006) Atlas of the Oceans. In Ocean: The Worlds Last Wilderness Revealed, pp 480 481. London, Dorling Kindersley Limited. Driscoll, J. (2009) Lessons from Samoa: Local researcher part of team sent to tsunami zone. Times Standard. [internet] 3 November. Available at http://www.times-standard.com/ci_13701412?source=most_viewed [Accessed 12 November 2009]. FAO (2009) Recent natural disasters in Asia and the Pacific: Samoa, Tonga, American Samoa, the Philippines, Indonesia and Vietnam. [online] (updated 2 October 2009) Available at ftp://ftp.fao.org/docrep/fao/meeting/017/asia_emerg.pdf [Accessed 12 November]. Ifopo, P.E., Atherton, J., Miller-Taei, S., Anderson, P., Suaesi, T., Steffen, J., Paisley, S. And Sherley, G. (unpublished) Samoa Tsunami Rapid Environmental Impact Assessment Report. [internet] 14 October. Available at http://www.sprep.org/att/irc/ecopies/countries/samoa/171.pdf [Accessed 12 November 2009]. Mataafa, T. (2009) Tsunami scientist presents findings of Sept. 29 wave. Samoa News. [internet] 24 October. Available at http://www.samoanews.com/viewstory.php?storyid=10111 [Accessed 13 November 2009]. Mercer, P. (2009) Samoas tsunami death toll rises. BBC News, [internet] 2 October. Available at http://news.bbc.co.uk/1/hi/world/asia-pacific/8286635.stm [Accessed 5 November 2009]. Mclean, T. (2009) Searching ruins for reason to live after tsunami. The Daily Telegraph, [internet] 2 October. Available at http://www.dailytelegraph.com.au/news/searching-ruins-for-reason-to-live-after-the-tsunami/story-e6freuy9-1225781822624 [Accessed 9 November 2009]. NASA Earth Observatory (2009) Earthquake off Samoa Generates Tsunami. [online] (updated 13 October 2009) Available at http://earthobservatory.nasa.gov/NaturalHazards/view.php?id=40532 [Accessed 2 November 2009). OCHA (2009a) Samoa/Tonga Tsunami Situation Report No. 6. [internet] 6 October. Available at http://www.reliefweb.int/rw/RWFiles2009.nsf/FilesByRWDocUnidFilename/AZHU-7WL2CX-full_report.pdf/$File/full_report.pdf [Accessed 12 November 2009]. OCHA (2009b) Samoa/Tonga Tsunami Situation Report No. 7. [internet] 8 October. Available at http://www.un.org.au/files/files/Samoa%20SitRep%20No%207%208%20Oct.pdf [Accessed 12 November 2009]. OCHA (2009c) Samoa/Tonga Tsunami Situation Report No. 8. [internet] 10 October. Available at http://www.reliefweb.int/rw/RWFiles2009.nsf/FilesByRWDocUnidFilename/MYAI-7WQ2JM-full_report.pdf/$File/full_report.pdf [Accessed 12 November 2009]. OCHA (2009d) Samoa/Tonga Tsunami Situation Report No. 9. [internet] 14 October. Available at http://www.reliefweb.int/rw/RWFiles2009.nsf/FilesByRWDocUnidFilename/EDIS-7WTR39-full_report.pdf/$File/full_report.pdf [Accessed 12 November 2009]. OCHA (2009e) Samoa/Tonga Tsunami Situation Report No. 11. [internet] 22 October. Available at http://www.reliefweb.int/rw/RWFiles2009.nsf/FilesByRWDocUnidFilename/AZHU-7X42LF-full_report.pdf/$File/full_report.pdf [Accessed 12 November 2009]. Radio New Zealand (2009) Samoa disaster toll soars. [internet] 30 September. Available at http://www.rnzi.com/pages/news.php?op=readid=49414 [Accessed 9 November 2009). Samoa news staff (2009) 8.0 quake hits Samoa islands. Samoa News [internet] 29 September. Available at http://www.samoanews.com/viewstory.php?storyid=9550edition=1254218400 [Accessed 6 November 2009]. Tahana, Y. (2009) Teams Reach Tonga Victims. New Zealand Herald, [internet] 2 October. Available at http://www.nzherald.co.nz/samoa-tsunami/news/article.cfm?c_id=1502844objectid=10600831 [Accessed 6 November 2009]. TVNZ (2009) Over 100 feared dead in Samoa tsunami. [internet] 30 September. Available at http://tvnz.co.nz/world-news/tsunami-sirens-wail-again-in-samoa-3041553/video [Accessed 9 November 2009]. USGS (2009a) Magnitude 8.0 SAMOA ISLANDS REGION. [online] (updated 28 October 2009) Available at http://earthquake.usgs.gov/eqcenter/eqinthenews/2009/us2009mdbi/ [Accessed 2 November 2009). USGS (2009b) The Modified Mercalli Intensity Scale. [online] (updated 27 October 2009) Available at http://earthquake.usgs.gov/learn/topics/mercalli.php [Accessed 2 November 2009). Young, A. (2009) NZ aid arrives in Samoa. New Zealand Herald [internet] 1 October. Available at http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1objectid=10600651 [Accessed 12 November].

Right to Die Debate

Right to Die Debate Briana Rodriguez â€Å"At the moment when I find myself unable to fight, give me a right to die.†- Friedrich Engels. When dealing with terminally ill patients, the right to die is ones choice, and shouldn’t be determined by legal actions of the government. Many citizens of the United States argue about the right to die, and how to ethically and legally deal with this request, wanted by many terminally ill patients all around. The right to die is an ethical or legal entitlement for an individual to undergo voluntary euthanasia and commit suicide. Many patients with terminally illness often deal with the conclusion that their life will be coming to an end, due to lack of medical support. Many of these illnesses, from cancer to Lou Gehrig’s disease, are untreatable and the patient has to come to grips that they will die soon. The families slowly watch them die and the patient not only has to physically deal with the pains of their body slowly shutting down, but also has to subconsci ously deal with the pain they are causing around them as well. That is why the right to die should be permitted legally, for the patient’s physical and mental care and also for the families surrounding them. The list below is key concepts to supporting the idea that the right to die is ones choice and should be legally permitted by the government. Nancy Cruzan and Brittany Maynard Laws and Supreme Court Cases supporting the right to die Professional opinions and statistical facts The idea to legally be permitted the right to die has been around for decades. The most current involvement being Brittany Maynard. Who was told in April 2014, that she had a brain tumor and that in sixth months would die from it. She refused to allow it to kill her and refused to let her family watch her die. So instead, she achieved her bucket list, moved to Oregon and surrounded by all her loved ones in her home, died in November of that year. She quoted â€Å"when exactly is the right time to die?† http://listverse.com/2014/11/15/10-heartbreaking-right-to-die-cases/ Maynard’s death was as peaceful as falling asleep and there was no pain. There is no more proof needed to show that the right to die helps the patients more than physically but mentally, and not just themselves but their loved ones as well. No one wants to die, but given the circumstances, this is the best most peaceful way to go. It is unethical for the government to not allow this and inhumane to allow the patients to suffer when it could be so much more peaceful. There are cases all around the US, in which day to day people, deal with the reality that they are in fact dying. And some cases, the fact that the patients aren’t even dying, is where the right to die is needed. January 1983, Nancy Cruzan was hurt in a severe car accident. The paramedics saved her heart beat, and although she was alive, she suffered from many injuries. She was entirely oblivious to her surroundings, she was a spastic quadriplegic, her brain had degenerated, had irreversible tendon and muscle damage, and had no reflexive ability to either chew or swallow anything and would never gain the ability to do so. All this being sited on, www.euthanasia.com. She was in severe pain and could not, or wouldn’t ever be, able to do any type of day to day things needed to survive on her own. She was in an intense vegetative state, and would be till the day she died. This was the first time the US Supreme Court was given the right to die case. This particular case help s to support the other side, of the right to die act. It is in fact not just for patients who are coming to the ends of their life, but also for those who are suddenly put into an accident and will never again gain their ability to survive without machines. Some debate against the right to die, because they believe that the patient could possibly be saved and that there are certain â€Å"what ifs† and there could always be a chance things will change. But there are patients who were never sick and, due to life changing accidents, are now stuck in a vegetative state and will never again get to â€Å"live†. There are no â€Å"what ifs† for these people, and therefore they should have the absolute right to end their lives, due to the suffering of day to day living being too much. There are actually some cases in which the people have taken the cases further up into the Supreme Court; one US Supreme Court case being Washington v. Glucksberg. Washington criminally charges anyone who â€Å"knowingly causes or aids another person to commit suicide.† http://www.oyez.org. Glucksberg argued that denying a terminally ill person the right to die actually violates the Fourteenth amendment and denies a person the liberty to choose death over life if they wanted to. It was taken to court and decided that the right to assist suicide is not a liberty interest and is actually offensive to the traditions of our nation. Another case being Vacco v. Quill was also taken to the Supreme Court. â€Å"New York’s ban, while permitting patients to refuse lifesaving treatment on their own, has historically made it a crime for doctors to help patients commit or attempt suicide.† Sited from http://www.oyez.org/cases/1990-1999/1996_95_1858. Although these court cases were not ruled in favor, there are some legal actions that have been in favor and support the right to die. The Death with Dignity Act went into effect in 1994, legally allowing any â€Å"mentally competent, terminally-ill adult state residents to voluntarily request and receive a prescription medication to hasten their death†. http://deathwithdignity.org. That meaning it allows mentally sane and conscious citizens to be allowed to voluntary take euthanasia to end their suffering with their terminal illness. Many citizens all around the states, including the example of Maynard before, move to Oregon to peacefully receive the medication and be given the right to die. The public is very much associated with the voting on the right to die, although it is in much debate. On http://thehastingscenter.org/Publications/BriefingBook/Detail.aspx?id=2202 it states that when the public was asked whether or not physician-assisted death should be permitted approximately â€Å"two-thirds† of the entire population of the US is in fact, actually approve but only as an option for terminally ill patients who are in suffering and cannot be cured or help any longer. Statiscally proving that the population even believes in the right to die is ones choice. It should not be illegal and it should be permitted especially when the patient is in a great deal of suffering. It’s obvious that if a person’s in deep suffering, then a peaceful death should be the way to go, it is the only humane thing to do in order to help a person. Other statistics were found when asked by a field of people who specifically work with these types of patients; hospice nurses . When asked to complete the survey, taken from http://www.nejm.org/doi/full/10.1056/NEJMsaa020562, â€Å"Forty-five percent had cared for a patient who requested .assistance with suicide.† And had â€Å"Eigty-two patients were had received perscriptions for lethal medication.† And â€Å"Seventy-seven percent of the request had been presented at a hospice interdisciplinary conference on patient care† Statiscally proving that terminally ill patients, who hospice nurses deal with every day, have asked and it is a question among the nurses. More and more people are hearing about the right to die and there are interest groups all around fighting for terminally ill patients, groups from National Hospice and Pallative Care Organization (NHPCO) and others more widely known like the Death with Dignity National Center(DDNC). More groups being sited on http://diglib.libary.vanderbilt.edu There are so many people who are dying and are suffering greatly but instead of being allowed to be put out their misery, they are instead prolonged their death and have to wait until every part of their body slowly shuts down one at a time. They then lose hearing, seeing, feeding and more until finally their heart finally stops. The patients are unable to do anything. Not only watch them deteriorate literally piece by piece, but also watch their loved ones grow depressed at watching them suffer. Dealing with death, is not an easy topic to discuss especially politically. But, the right to die is a person’s choice and the government should definitely not permit a person from doing so if it ends their suffering. Examples from Supreme Court Cases, to every day to day citizen, the right to die should be permitted. The government says a terminally ill patient does not have the legal right to kill themselves nor be assisted then who’s right is it? What must a person do to obtain their right to end their own suffering?