Callaway Golf Canada

C entirelyaway golf game Canada The Mobile Performance Team Case Study Jamie Merrimen 100117777 October 12, 2012 business sector 1703 D1 Dr. Conor Vibert Problem Statement Wayne M eitherette is the director of performance management for Callaway golf game Canada, the worlds largest golf nightspot manufacturer. In 2004, Mallette launched the Mobile Performance Team (MPT), a team of 20 pertainants who demonstrate the Callaway equipment line as well as measuring customers for custom equipment at private golf courses during the golf season.Mallette has been asked by Callaway Canadas managing director to design a plan for the approaching 2008 golf season to make sure that Callaway Canada provide stay forrader of its competitors. Mallette is faced with multiple choices for possible alterment, or the option to continue with the current operations. definitive Facts * The golf manufacturing market is highly competitive. It is important for Callaway golf game Canada to stay ahead of the competition in consecrate for them to keep their reputation and status, as well as increasing their sales. After the success of Callaway Golfs Mobile Performance Team, other golf manufacturers atomic number 18 likely to follow summit and provide much(prenominal) than than service to their customers. * Callaway Golf philosophy states that the company intends to give more golfers more opportunities, by designing, creating, building, and selling the high hat golf gilds. Callaway Golf besides believes that by making golf more enjoyable for the average golfer, the plucky of golf will grow. * In early 2008, Callaway Golf was the largest golf club manufacturer in the world. Golf equipment produces pitch a life cycle of about two years, resulting in pressure on companies to drop off successful new products every year. Failure to release successful new products will result in poor sales in the current year, as well as future sales by hurting the companys reputation. * Companies in the industry used two strategies guidance resources on query and development to develop new, innovative products or focusing resources on securing endorsements from professional golfers on tours, which led to an increment in sales from exposure.Callaway preferred to maintain a small amount of endorsements with high-profile players, while investing and focusing more on research and development. * From 2005 to 2007, nearly 65% of Callaways sales occurred during the first half of the year. * Callaways customers are players from every ability level and a wide range of socioeconomic groups. * Small golf specialty stores were the Callaways biggest customer. Other customers included sporting goods retailers, mass merchants, golf retailers, and pro shops. * The United States Golf Association began to institute policies limiting manufacturer innovation.This reserves manufacturers struggling to find different ways to compete. Other firms had apologise determines as a way of competing, which resulted in a loss of margins across the industry. Firms were also focusing more on securing endorsements with tour professionals. * The goal of the MPT is to maximize the performance of individually individual golfer, non to maximize Callaways sales, even if it means recommending a competitors product. * The MPT program comprises about $500,000 annually. * Callaway has a sales conversion of about 75% from custom fitting sessions. Alternative Solutions 1) Mallette has umteen different ideas on how to improve Callaways sales.His first option is to leave the MPT program idempotent as it has been so successful he does not want to jinx it by changing something that could potentially decrease profit for Callaways Golf. 2) Callaway Golf does not currently require their mobile performance consultants (MPCs) to be professionally certified. If the MPCs were to be professionally certified, they would not plainly be able to give a hybrid service of custom fitting, but they would also be authorized to provide official lessons. This would add greater revalue to the private fitting and consultations if at that place were to be a private lesson included.Having a professional on site would add the credibility and long suit of the consultations. An inconvenience in this plan is that to become certified in Canada, an individual must model a minimum of 35 hours per week under a head professional and pass a vie ability test (Jackman, Brett (2008) Callaway Golf Canada. Ivey Cases page 9). 3) Mallette also is considering pairing the MPCs up with professional staff at the club the MPC is taping at. This would have the same benefit of having professionally certified MPCs, but there wouldnt be the one-on-one aspect that many club members enjoy and value.On the contrary, club members whitethorn be solace by having a member of their clubs professional staff present, it may lead the club member to trust Callaway Golf and the MPC more. It would also be ben eficial as the club member could consult the clubs staff member if they had any more questions after the MPC had left. The inconvenience in this scenario is that Callaway would have to pay the club staff member as well as the MPC. 4) Another option would be to update the equipment that Callaway Golf MPCs use during their consultations.They currently are using Accusport Vector machines that are in fine working condition, but the newest model has just been launched, the Vector Pro monitor which would be useful for the golf professionals during lessons as it incorporates video swing analysis into the fitting process. This may also add value to the consultations. The downside to this ascendent is that each monitor would cost $3,500, as well as bringing all 20 MPCs to the head office for a training day at the expense of Callaway Golf. 5) thither is currently solo one MPC per territory in Canada.There is an average of 30 different accounts in each territory, and Mallette believes that hiring more MPCs would be beneficial in by being able to give more attention to each account. Mallette says that by doubling the amount of MPCs, the amount of service provided would be two-fold. This means that the cost of the MPT program would be doubled as well, considering training and wage expenses. Most fitting days are scheduled for four hours typically, each golf club currently has one fitting day per month, as there is insufficient necessitate to require more (Jackman, Brett (2008) Callaway Golf Canada.Ivey Cases page 8). This leads to the fact that there is insufficient demand for Callaway Golf to guide more MPCs. 6) Callaway Golf is focused on working with their current accounts, which are mainly private clubs. If they were to work more closely with open clubs across the country by bringing them MPT program, more sales could potentially be made. This option would only be realistic if more MPCs were used, as there are many public clubs across the country and the MPT wo uldnt be as successful if they started neglecting their current accounts.Decision Criteria Profitability Choosing to leave the MTP program the same would result in Callaway Golfs net income for 2008 to slightly decline or slightly increase. There wouldnt be much change seeing as there was no change to the MTP program. The cause of decrease would come from the possibility of Callaways competitors launching a program alike to the MTP, causing Callaways to experience fewer sales. The increase could happen if the competitors programs werent a success.Changing the hiring requirements for MTCs would result in a loss of time and money in order to train current employees, or hire professionally certified employees and train them to be MTPs. Since having professionally certified employees would add value to the consultations, Callaway could increase their prices. It isnt clear if this would generate more income in the end result. This solution would benefit only members of private clubs whe re the consultations are held, and public club members may start opting for cheaper products if Callaways increases its prices, which would lead to lower sales.Pairing MTCs with club staff would cost Callaway more in wages expense. It may result in more sales since customers would feel more comfortable with a club staff member, therefore more willing to trust Callaway Golf and taint their product, resulting in more sales. This solution would benefit only members of private clubs where the consultations are held, and public club members may start opting for cheaper products if Callaways increases its prices, which would lead to lower sales. Updating equipment would cost both the equipment price, and the price of training all current MTCs.This would also add more value to the consultations, which would lead to an increase in price of Callaways products, which may or may not lead to an increase in long term income. This solution would benefit only members of private clubs where the co nsultations are held, and public club members may start opting for cheaper products if Callaways increases its prices, which would lead to lower sales. Hiring 20 more MPCs would not be beneficial for Callaway Golf, seeing as there is not enough demand. This would lead to a loss in profit since the extra profit would not be sufficient to cover the extra wage expense.Hiring more MPCs to do consultations at public clubs would lead to an increase in sales for Callaway Golf. Looking at how much the net income increased after launching the MTP program in private clubs, it seems it would be beneficial to launch the program in public clubs as well. There are many more public clubs across Canada, so the sales made at all of these clubs would be greater than the wages expense for the new employees. Customer Satisfaction Leaving the MTP program unchanged would result in the customer satisfaction rate leveling off and eventually declining s competitors better their programs.Changing hiring requ irements to include only professionally certified employees would increase customer satisfaction since there would be more value added to consultations, although this would lead to a price increase which could decrease the customer satisfaction rate if the price increase were too high. Pairing MTCs with club staff would have the same result as hiring only professionally certified staff, although customer satisfaction would likely increase since customers would be more comfortable with a member of the clubs staff.Updating equipment would also increase customer satisfaction because it would be adding value to the consultations. The product price increase may decrease the satisfaction rate. Hiring 20 more MPCs would only lead to customer satisfaction if they were introduced into public clubs. The public club members would likely be very happy to have a private consultation, which leads to a higher rate of customer satisfaction. If 20 more MPCs were hired only to work in private clubs, the unique value of consultations would go down, causing fewer sales and more employees with zippo to do. RecommendationBased on the decision criteria, the best choice for Wayne Mallette to ensure that Callaway Golf Canada stays one step ahead of their competition is to hire more MTCs to work in public clubs. This is the best choice because both advantageousness and customer satisfaction would increase. It would also assure customers that Callaway Golf is not only a company for impatient golf players, but for average players just like the Callaway Golf philosophy states. Starting consultations in public clubs would build Callaways reputation even more, increase sales and profit, and customer satisfaction. This is the best case scenario for Mallette to choose.

Spring Syllabus

pic pic Florida A&M University Department of Chemistry CHM 1045 Lab Syl science research laboratoryoratoryus COURSE SYLresearch laboratoryUS incline Number CHM 1045L cross rubric oecumenical Chemistry I Laboratory Prerequisite(s) Co-requisite CHM 1045 Lecture Course Credit 1 Course Hours 3 per week College Science and Technology Required Text(s) The research lab manual, Experiments In General Chemistry, sixth version by Peter Cottrell, Jesse Edwards, & Richard A. Ford, Jr. Department Chemistry Faculty Name Arian White-Baker Term and Year run 2013 Place and Time 401/413 Jones Hall plaza Location Telephone ( 850 )599-8424 219-A Jones Hall e-mail arian1. emailprotected edu or arian1. emailprotected com Office Hours Monday Tuesday Wednesday Thursday Friday Saturday 400-500 pm 900-1100 am 1200-200pm Curriculum Status Required for Chemistry, Biology, Pre-Pharmacy and Pre-Engineering majors. origination General Chemistry I Laboratory (CHM 1045L) is t he first course of a sequence of two testing ground courses primarily for students who be in science or science-related majors. In this laboratory course, students kick for stool an luck to observe some of the phenomena of matter and obtain practical skills in using various items of laboratory equipment. Upon boundary of this course students should have a deeper and more concrete understanding of the experimental science of chemistry.There are 10 different laboratory exercises scheduled to be done during the weeks specified in the SCHEDULE section of this outline. Beca intake of the giving number of laboratory sections and the full use of time available during the semester, there leave alone be no opportunity to exercise soul laboratory exercises. Only in cases of emergency, you must notify your instructor out front the class session. In such case, the laboratory experiment should be made up during the week that it was assigned. In order to make up the experiment, these p rocedures should be followed *Notify your instructor and get a note from them stating their benediction and awareness of your absence. *Obtain an official excuse from your dean. Bring the excuse and the note to laboratory coordinators office in JONES H every room 405. *At this time, you volition receive a form with the time that you can make your experiment up. Ap channelments for office visits other than during scheduled office hours may be made on an individual basis for the mutual convenience of the students and instructor. research lab OBJECTIVES There are several objectives of the laboratory course. Among these are to a. power train students to observe and follow the standard safety practices while doing experiments. b. Provide a means for students to examine, analyze, and verify chemic principles by carrying out simple exercises in the laboratory. c.Provide an opportunity for students to practice making careful observations and measurements, and to perform circumstantial analyses of the observations made and data obtained. d. Train students to carry out laboratory exercises using standard techniques, while property a record of the observations made and data obtained. Academic Learning Compact As a event of your experience at FAMU chemistry students should be able to communicate chemical concepts in oral and compose laboratory storys. Your reports should discern what you think happened from what indeed did occur base on sound chemical reasoning. You are to interpret laboratory data, measurements, procedures and results. Eventually, you should solve chemical problems and design and evaluate experiments.After taking this class you will be able to recognize potentially hazardous substances and reactions. You should be able to make effective use of reading resources and use a computer to gain information about chemical compounds and reactions. LABORATORY MATERIALS The following materials will be required for the laboratory a. Laboratory safety gl asses b. The laboratory manual, Experiments In General Chemistry, 6th Edition by Peter Cottrell, Jesse Edwards, & Richard A. Ford, Jr. , which is available at the University Bookstore. c. Laboratory rise d. Expt In General Chemistry Lab Safety & Techniques DVD Safety Students must always wear eye egis and laboratory coats when they are doing the laboratory exercises.There are no exceptions to this requirement. Students not having eye protection and laboratory coat cannot remain in the laboratory. a. Wear approved eye protection at all times. b. Never eat, bedevil or smoke in a chemical laboratory c. If each glassware is broken, it should be cleaned up by the student. d. Never perform an unauthorized experiment. e. Never work in a chemical laboratory without proper supervision f. Never pipette by mouth or inhale brages or blues g. Exercise proper care in heating or mixing chemicals h. Be careful with glass equipment PROCEUDURE Each laboratory experiment must be read and careful ly studied before climax to the laboratory.This must be done to ensure that each student is thoroughly familiar with the principles, procedures, calculations, and anything else with the exercises may be involved. Unless otherwise directed to do so, students should work alone in doing in the laboratory exercises. Take radical care when using the analytical balances, thermometers, and other items of equipment that are expensive and/or may be easily broken. When the laboratory exercise is completed, all equipment should be cleaned and put in its proper place or in the locker in an orderly way. The remove top and ordinary work areas should also be cleaned. LABORATORY REPORTS The pre-laboratory assignments of each laboratory experiment must be turned in to the instructor before the get down of the laboratory.Laboratory continues are to be completed and turned in as directed by the instructor. The laboratory report will usually consist of the Pre-Lab, Post-Lab, Lab Write-up, Data Sh eet from the laboratory experiment and calculations sheet. Laboratory Report Organization All sections should be typed except calculations, pre/post lab and your data/report sheet Title Page Your name, Group members names, Date, Lab section Title of the Experiment Introduction- 5-6 sentences at or so Materials and Procedure- Past Tense, warmer format Pre-Lab, Report Sheet and Post Lab please complete all calculations and questions in the spaces provided. If the space is too small, please complete on a separate sheet of paper. Calculation sheet utter ALL WORK Conclusion Discuss what you learned and any possible sources of error that occurred in the experiment. enliven use complete sentences. Students who do not actively participate in the laboratory experiment will be subject to point reduction. there are no make up labs, so do not miss a lab date. Late lab reports will not be graded. No exceptions will be granted and no excuses are acceptable. PUBLIC HOLIDAYS AND LABS IF YOUR LAB FALLS ON any(prenominal) PUBLIC HOLIDAY (EXCEPT THANKSGIVING WEEK) OR UNIVERSITY CONVOCATION, PLEASE ENDEVOR TO ATTEND ANY OTHER SECTION OF THE LAB WITHIN THE SAME WEEK. THE MISSED LAB WILL NOT BE REPEATED THE FOLLOWING WEEK.PLEASE go through THAT THE LAB INSTRUCTOR OF THE LAB YOU ATTENDED FOR MAKEUP SIGNS YOUR WORK AS EVIDENCE OF ATTENDANCE. THEN demote YOUR LAB REPORT TO YOUR LAB INSTRUCTOR AS USUAL. The heart score for the course will be based on laboratory reports, write up, and exam. Each laboratory report will have contact value but not necessarily the same number of points. The laboratory reports will count between 80-90% of the total score. The terminal laboratory examination will count between 10-20% of the total score. Additionally, you may be given quizzes that will count toward your overall grad. The various parts of the lab exercises and reports will contribute towards the final grade as follows Lab Reports Report Sheet and Data 50Pre-Lab 10 Post Lab 10 W rite up 30 Total 100 There will be a total of Ten Labs and Two Exams worth 100 pts each. At the end of the semester, an overall divisional score will be calculated. It is anticipated that the grade will be based on the following scale for fractional scores A- (90% or above)(990-1110) B-(80-90%)(880-989) C-(70-80%)(770-879) D-(60-70%)(660-769) F- (Below 60%)(659 & Below) Some general items to be considered in grading the reports will be the neatness and legibility of the report, the correct use of English, and the proper use of significant figures and units.Other items that may be considered, depending on the specific exercise, will be the closeness of a result obtained to what the result should be the correctness of any calculations, and the completeness of any observations that may be expected. A subjective evaluation will also be include of the students attitude toward the laboratory exercised and the correct use of the laboratory equipment. Academic Calendar pass away 2013 Janu ary 7 Classes begin (Full-Time Studies) January 21 Martin Luther King (Holiday) March 11-15 Spring Break March 29 prevail day to withdraw April 26 Last day to submit I change of grade Aptil 26 Last day of classes April 29-May 3, 2013 Final examinations Week CHM 1045 Labs Spring 2013Lab Date Title Page 1/7-12/12 Laboratory Orientation and Safety Video/ MSDS 1. 1//14-18/12 Basic Laboratory Technique 1 No Labs 1/21-25/12 Martin Luther King No Class This Week 2. 1/28 2/1/12 Identification of Substances by physical properties 13 3. 2/4-8/12 Separation of the Components of a mixture 23 4. 2/11-15/12 Chemical reactions of copper and percent yield 31 5. /18-22/12 The stoichiometry of a reaction 39 2/25-3/1/12 Exam 1 6. 3/4 8/12 Reactions in Aqueous Solutions 49 No Labs 3/11-15/12 Spring Break- No Class This week 7. 3/18-22/12 Qualitative-Analysis Scheme 61 8. 3/25-29/12 Colorimetric goal of contract 69 9. 4/1-5/12 Behavior of gases Molar mass 93 10. 4/8-12/12 Where are electrons? VSEPR 245 4/15-19/12 Exam 2 SAMPLE LAB spare UP rear Page EXPERIMENT 1BASIC LABORATORY TECHNIQUES John Doe Group Members Andrew Luck Reggie Wayne Dwight Freeney SAMPLE LAB WRITE UP INTRODUCTION Chemistry is an experimental science that relies heavily upon meticulous observations and precise measurements. When recording the measurements made, the truth of the devise utilise has to be reflected. Although the metric system used here in America is the most common, scientists prefer the use the International System of Units or SI system. The objective of this lab is to perfect the use of the laboratory balance, graduate cylinder, thermometer and pipets in order to learn how to obtain accurate measurements in experimental procedures.This lab will also allow familiarization with the SI units used in scientific work. APPARATUS/MATERIALS Balance150-mL Beaker 250-mL Beaker Bunsen Burner hosiery clampFlask 125-mL 50-mL Erlenmeyer Grad. Cylinder Rubber BulbIron ringRing Stand 10-mL Pipet T hermometerWing TipIce Barometer PROCEDURE A. The Bunsen Burner The Bunsen burner was examined for valves and all gas/ rail line outlets Both valves were closed and rubber tubing was attached from the gas outlet on the burner to the lab bench spout. A striker was used to light the gas below the top of the barrel while the gas valve on the burner was gradually opened to obtain a flame roughly 3-4 inches high. The air was adjusted to allow a pale blue flame to form on the inner cone. B. The GraduatedCylinder The 100-mL graduated cylinder was examined and the markings in milliliters was noted The cylinder was then filled approximately half full with water and the meniscus(curved surface) was observed. Reading the low point of the meniscus at eye level with the cylinder a volume measurement was obtained to the adjacent 0. 1mL and preserve A 125-mL Erlenmeyer flaskful was then filled to the top with water and the graduate cylinder was used to aid in recording the total volume in the flask. C. The Thermometer and Its Calibration To test the accuracy of the thermometer, it was set using known measurements 50mL of ice was placed in a 250mL beaker and covered with distilled water. The ice-water mixture was allowed to set and grapple to equilibrium and measurements were taken and recorded. To test the stewing point, a 250-mL beaker ws set on a wire gause and iron ring half full with distilled water. The water was heated and measurements were periodically taken to determine the temperature of the water . The boiling point of water was recorded and a bp correction calculation was performed to determine the true boiling point at the observed pressure. D. Using the Balance to Calibrate the 10-mL Pipet A penny was weighed and the mass recorded About 40mL of distilled water was put in a 50-mL beaker The weight of an empty, dry 50 mL Erlenmeyer flask was weighted to the nearest 0. 1 mL The temperature of the water in the beaker was measured and recorded. E xactly 10 mL of water was pipet into the empty flask and the flask was weighed with the water. The weight of the water was determined by tax deduction the mass of the empty flask from the mass obtained after the 10 mL of water was added. The density was calculated, and based on the temperature obtained previously, the accuracy of the pipet was determined. This procedure was repeated three more times CALCULATIONS WRITE ALL CALCULATIONS IN THIS SECTION. NO NEED TO TYPE THEM OUT.CONCLUSION The objective of this lab was to learn the use of simple lab equipment. In this experiment our group was able to learn basic laboratory protocols and become familiar with common equipment operation. We were able to successfully calibrate and standardize the equipment for future measurements to be taken. Overall there were minor errors that could have occurred including the following not reading the bottom of the meniscus on the graduated cylinder procedure and falling some water while transferri ng to flasks in procedure D. We completed all procedures proficiently otherwise and seek forward to a semester of future experimentation.

Organization marketing concept

Core merchandise strategy to achieve objective 4. Reference 1. Corporate objectives and how they lead to marketing objective Mission relation , a long-term view of what the organization wants to be . Marketing objective , a statement of what is to be accomplished through marketing activities . A,Sharon p. 54).Queerly founded in Australia in 1985, hey develop each harvest-festival apply loaded blends extracted from the herbs and flowers objective of squiggle is to proof that spirit and science toilet come together . The company advocates the green, organic, kempt life style rather than a single perfume brand. They believe that nature and science back end be beauty . Curlicue has spent over 25 years unearthing potent organic and patronymic ingredients and developing the unique Bio-Intrinsic process to create the purest, most powerful skin care. Now curlicue has became iodin of the famous skin care brand in the world, especially inAsian area. Curlicue insist to use nature ing redients and never been found to use any of chemicals over 25 years . They got customers trust on their product an build the goodwill in the market . 2. Organization marketing concept Obviously Curlicue is interest the marketing concept ,production concept and social concept during 25 years. Social concept For Curlicue, this currently includes on the job(p) with suppliers when sourcing new publicity materials to ensure that environmental impacts are considered with designing new and/or replacement knock items and accessories.Curlicue takes into consideration packaging life-cycle during the design process, incorporating sourcing, material type, production processes and potential wastage, void space in packaging, and packaging risibility/respectability. Relieve International Pity. Ltd. Action Plan 2011-16) . 1 am the one of big fans of Curlicue . all time I got their product packing box , I can see the end of the box said This carton contains 80% recycled fiber and 20% sustainab le sourced fiber . Please recycle . And it can be found n their formal website commitment about their animal testing .They continue to stand by to the strict requirements of global cosmetic regulations regarding animal testing, with utmost respect for our customers and environment. Without any doubt , Curlicue ever so follow the production concept and marketing concept. Nestled in the Adelaide Hills is the magnificent patronymic Curlicue parent where many of the herbs, flowers and plants are grown for our natural skin care products. Curlicue is one of the worlds most accept skin care brands and is renowned for using the best in organic and patronymic ingredients to deliver case skin care products. Reliquary web site ) 3. Core marketing strategy to achieve objective Curlicue offers pure and harmless products with good price. They impress the customer with the good quality and fresh fragrance. SOOT abridgment Strengths -Own organic farmland , nature ingredients , harmless to skin . Their supply chain expanded to America , Asian . Good reputation due to their environment protect . Weaknesses -Lack of creativity , lack of sale promotion practise Opportunity-More and ore customers and realize the important of nature product.Threats- With customers realization of important of nature production , more pretenders are using 1 . Make the consumers add the whole bunch of reliance credits in our brand justness account. 2. Trying to generate the new demands in existing market and get more market shares in this niche market. 3. Increasing the wide acceptance of our brand. Relieve 2012) Based on the marketing objectives and SOOT analysis , Curlicue need to make strategy to increasing their Brand effect .

The Fiftieth Gate

The Fiftieth provide, discernment the past is represented as a continual and dynamic process. baker gives a holistic type of his p arents experience of the Holocaust, demonstrating the complimentary relationship between account statement and memory. This notion is explored in the autobiographical book by dint of the video of his parents, and his declare past. The barcarole style of the text aids in portraying the interplay between history and memory, enabling a to a greater extent cohesive representation of the lasting repercussions of the Holocaust.Due to the traumatic tauter of her past experiences, Genie finds historical accounts of the Holocaust confronting to reconcile with her own memories. This tension is depicted by Baker, when he confirms the date of an Action against the Jewish population in Genies town, It was Yon Kipper. Youre right. The Action took place on 21 September 1942. Bakers pursuit of historical accuracy compromises Genies personal memories, as she fe els that compared to her own ordeals, history is an insufficient means of understanding the past. She responds Im right, he says. What an honor. What do you bonk about Actions?We were standing there like little lambs. Screams, crying. A massacre of weeping lambs, here, the tomography of a lamb bring forths the destruction of both an entire community and the destruction of Genies childhood innocence. Baker struggles to conflate the non-chronological and unreliable nature of memory with his own fastidious historical research, barely gradually understands that the 2 musical accompaniment each other to give a more open representation of the past. However, the tension between incur and son and hence, history and memory, is seen in the duplicate of Bakers interview of his mother Pitch black.Pitch black, thats how I was for years What do you mean, do I remember? Stop interrogating me. Stop testing me. What, all these years you thought that be ready I wasnt in Auschwitz like your f ather I didnt suffer? The use of copys is integral to the eclectic barcarole social organization of the text, as the myriad of textual forms demonstrates the ongoing process of understanding the past. The tension between the two discourses is distinctly seen, as Baker often finds his mothers memories impossible to vindicate, despite her vivid recollection of the throe in her past.Genie feels that ere pathetic is overlooked, as she has little historical and physical evidence to represent the effects of the Holocaust on herself. As a barcarole text, The Fiftieth Gate explores the dynamic process of understanding the past, and through the interaction between his mother and himself, he foregrounds the difficulty and importance of reconciling both history and memory. Bakers father, Yogis is often reluctant to give into his own memories, and piece of assnot fully reconcile his own past with the reality of the present.Rhetorical question conveys Yokels inability to entirely tackle the past, as he retains a child-like degree of optimism Maybe hes still alive. Could be, you know. Could be. Anything can happen. After the war I met people I thought were dead. Have you ever heard such a thing? The transcript of Yokels interviews expresses a direct connection to his personal memories. Whilst Yokels resilience is an admirable quality, it can lead to an attitude of denial. through and through Bakers process of interviewing his parents and ascertaining the history of their Holocaust experiences, the past is re-examined and represented in a more comprehensive manner.This transcript is contrasted with a conversation twine father and son, and displays the diverse barcarole style that is integral to the representation of Bakers parents memories. Chapter 16 begins with a portrayal of the difficulty in confronting the historical details of Yokels own past l can show you what your father wore when he arrived in Buchwald. My father seems angry at this latest discovery. Do you know when he went to the toilet? The color of the agates he wore under his pants? Maybe you can tell me when I last showered or what I did everyday in Auschwitz? However, the chapter ends with Yogis reluctantly expressing a desire to learn the garb worn by his father. This expresses the ongoing nature of understanding the past, as the ordeals of ones past retain the potential to vitrine significant grief. This notion is present throughout the novel, and is particularly significant in Yokels growth as the event of opening up to a more complete understanding of his own memories. Juxtaposition is used to highlight the mutual dependency of history and memory in the process of effectively comprehending the past. Whilst being interviewed, Yogis begins l was born(p) in Wreaking.Bakers commentary follows Wreaking was born before him. In 1657, founded by Bishop Bogus Readdressed who obtained royal permission to colonies the woodlands on the Seminal River. The direct and impersonal nature of historical discourse, although important, is directly contrasted with Yokels memory, which is far easier to empathic with. However, we understand that the two complement each other to give a multi-faceted and progressive understanding of the human experiences of the Holocaust, which results in a certain degree of closure. Although Mark Barker was born after theHolocaust, the ramifications of the events have profoundly affected his own life, and the process of understanding the past is pertinent to Baker himself. Baker states, of himself and his brother , L knew there was something more deliberate in the names elect for us, an attempt to obliterate not only my parents foreignness but the memories attached to it So I decided to put the past back into my name. I have chosen Raphael, the earliest ancestor I can find on our family tree. The understanding of the past that has been enabled by encyclopedism of his parents personal stories have enabled Baker to reconnect to his cultural heritage.This personal progression is integral to the semi-autobiographical nature of The Fiftieth Gate, and represents a significant level of personal growth that Baker has garnered through the discourses of history and memory. Throughout the text, it becomes apparent that Baker has been profoundly affected not only by his parents experience of the Holocaust, but also by the suffering inflicted collectively on the Jewish population. This is apparent in the elements of Midribs the oral and written exploration of biblical texts that are inserted intermittently wrought the book.Baker briefly recounts the story of Rabbi Hanna Ben Iteration, who was killed by the Romans due to his faith, and subsequently martyred. Whilst being burned, Iteration is asked by his disciples what he sees. He responds, The parchment is burning, but the letters are soaring high above me. This is followed by a poem, My parents remember the fire/the parchment burning/the bodies buried/ letters soarin g high, turned to black-and-blue dust. This element of Midribs is representative of the barcarole style of the text, and conveys Jewish resilience that has lasted millennia.However, Baker subverts the optimism of the original text to convey the horrors experienced by all the victims of the Holocaust. It becomes apparent that this suffering, whilst not directly inflicted upon himself, resounds in the children of Holocaust survivors. The Fiftieth Gate explores the notion of understanding the past through the complimentary discourses of history and memory. Baker demonstrates the implications of this notion through the depiction of himself and his parents, Yogis and Genie. It becomes apparent that understanding the past is not a fixed process, and that it can at times cause tension.

Keynes Essay Example | Topics and Well Written Essays - 3250 words

Keynes - turn up Examplence these conflicts usually come to an end It is only in the field of economics that the state of state of war seems to persist and remain permanent. (Dillard, 1948)This observation by Knut Wicksell is perfectly applicable to the usurpation and rice beer Keynesian economics has generated in the last seventy years or so. The rest of this essay is an attempt to assess the impact made by the Keynesian school of thought in the context of international economy.John Maynard Keynes originative work, the General Theory, has had a profound effect on the way macroeconomic thought had evolved ever since. It divided up the fraternity of economists into two groups. On one side were those who believed that a capitalist market economy does not need governmental interference as it is intrinsically regulated by underlying price mechanisms. The otherwise group questioned this supposed self-equilibrating economys ability to minimize unemployment rates. This was a widely debated topic during the mid-fifties and 1960s. Ironically, economists resorted to the neoclassical analysis for settling this argument. As it stands, some form of reconciliation seem to have been achieved betwixt the two viewpoints, but not a convincing one. The economic mechanism behind unemployment rates is of interest to both politicians and businesses alike (Dillard, 1948). In this context, Keynes had made a significant contribution in deciphering and helping say these key economic processes that concern public representatives and common citizens. To quote,The theoretical debate relating to the consistency of macroeconomic proportionality with an excess supply of labour appeared to have been won by supporters of the invisible egest view, but as a practical matter it was accepted that the self-righting properties of the market were too weak and needed the helping hand of fiscal and monetary policies in order to achieve and maintain the primary stated objective of bountiful employment. Keynesians of all persuasions

Segmentation and Target Market Paper Essay Example | Topics and Well Written Essays - 2000 words

Segmentation and Target Market Paper - Essay mannikinPer year it is selling around 10 billion null pledges. To increase the profitability of the company and to hit the ceiling its customer base Monster Energy is presently targeting young adults and teenagers for selling its products. The energy drinks and juices of this company need different ingredients like caffeine, herbal extracts, taurine, and vitamins B. Monster energy produces such energy drink which falls into the social class of functional beverages. The company Monster Energy supports many sports activities and events like BMX, skateboarding, eSports, snowboarding etc. The firm promotes many medical specialty brands like The World Alive, Shinedown, Asking Alexandria, Maximum the Hormone etc around the world.Monster Energy drink has stick very popular in different countries of the world. In the present time the company has expand its grocery store which helped to expand its customer base and increase its target ma rket. Earlier Monster Energy sold its product only in United States. At that time Athletes were its primary customer. Then all its energy drink was sold to a particular group of people having specific interest. But in the present time lifestyle of people have changed a lot. Many people ar consuming different types of energy drinks and health drinks as their daily food products. This is one of the important reasons of expanding the market of Monster energy by targeting new customers. The company is presently targeting young teenagers around 20- 28 years. Both of male and female genders are included in this firms target market. The products of Monster Energy drink are antecedently targeted to male people. But now a days its products are also targeted to female customers. The nerves target market comprises of the customers who are belonging from middle class and upper class of the society. They are having sufficient income to afford the products of Monster Energy Company. Its target market also

Free writing Essay Example | Topics and Well Written Essays - 3250 words

Free writing - Essay ExampleConfusing the issue regarding the origin of the eyeglass, though, are reports in China of similar subterfuges coming to them earlier than the Italian invention. Spectacles may have introduced into China as early as the twelfth century, coming in from Malacca in the Western Regions. This date was derived by comparing the original documents and reviewing the probable date regarding when they were written given what is k at presentn about the life of the causation. This in any case places spectacles in China at least a century earlier than had been determined establish on readings of the Western texts, especially the texts coming out of Italy. (Chiu, 1936) As complex as the discussion regarding the invention of the eyeglass, certain developments in its evolution have been almost as hotly debated. Acknowledging that a hulky pile of the credit for this invention has been attributed to Benjamin Franklin, two new(prenominal) men probably played a large role in the creation and development of this specialized vision aid, Sir Joshua Reynolds and Benjamin West. Tracing through these letters, the author indicates that Franklins recipient had already been familiar with the idea prior to Franklins letter, further indicating an earlier invention. early(a) materials have also surfaced revolving around Benjamin West that indicated he, as well as several painters and opposite artists, were accustomed to wearing divided glasses for many years prior to the mans demolition in 1820. However, it is unknown whether these many years predated or postdated Franklins use of bifocals. However, the man that created Wests bifocals knew of other artists, particularly Sir Joshua Reynolds, who also used bifocals who would have needed them prior to Franklins invention of them in 1784. In addition, it would have been unlikely that Reynolds would have been able to adopt the invention from Franklin as Franklin had been in France at the time and finally, it is b elieved West got his idea for bifocals from Reynolds rather than Franklin. What is known is that all three men knew each other and all three men wore bifocals. (Levene, 1972) What is not know is whom exactly invented eyeglasses we are familiar with now or when. Eyeglasses, or spectacles, in the earliest forms of what might be familiar today, had its beginnings in the thirteenth century. Salvino degli Armati is widely credited as being the inventor of the familiar two-lens apparatus that rests on the bridge of the nose although side Franciscan and intellectual Roger Bacon (1220 -1292), designed a similar version a couple of decades earlier. The discovery that cut glass improved vision led to other innovations such as the telescope and microscope which led to the get of modern science, greatly advancing the breadth of knowledge and well-being of the human race. Reading glasses themselves playact one of the most significant inventions of human kind as they were developed by a quis lingism of several talented craftsmen including glassmakers, jewelers and clockmakers along with philosophers, monks, mathematicians, physicists, stargazers, and chemists who all played vital roles in developing this instrument (Rosenthal, 1994, p. 489). The Greeks, Egyptians, Romans and Chinese are all recorded to have experimented with varying types of ocular manipulations using glass. A prominent astronomer and mathematician